Marketing Lessons from the World of Retail

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Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1 through #3 here. So, on to Principle #4…  Repeated contact through social networks drives sales.

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Marketing Lessons from the World of Retail

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Hi all,  Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1 and #2 here. So, on to Principle #3…  Repeated contact drives sales. In building our online retail business (you can see our product lines here if you’re interested), I have found…

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Marketing Lessons from the World of Retail

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Hi all, Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you missed last month’s post, and would like a better explanation of my background and what these posts are about, as well as Principle #1, you can find that post here.   So on to Principle #2:  Build a List.   As promised, I’m going to continue to give you real numbers and stats…

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Marketing Lessons from the World of Retail

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Hello all,   T.L. (Tracy) Higley here, with my very first CAN blog post! I’ll be posting on the first Wednesday of every month, and for the next twelve months I’m inviting you on a journey, through an experimental year for me, and one that I hope will prove helpful for you as well.   Before we get to the experiment, a bit of background:  Currently, I am writing historical suspense for B&H Books. The third book in my Seven Wonders series, Guardian of the Flame, releases in a month.   But as with most of you, I’m sure, the…

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