Hi all. Pamela S. Meyers here with another post on marketing your books. We are nearing the end of another year, and I’ve been thinking about what kind of New Year’s resolutions we authors can make as they relate to marketing. Happy day after Christmas! If you’re not out shopping the bargains, now is the perfect time to put those marketing goals into place. What they might be depends on if you just had a book release, or have one coming up in the new year. In my case, my Love Finds You in Lake Geneva, Wisconsin is releasing April…
Category: Marketing
This is our archive pageTis the Season to Give
Cheri Cowell here: Christmas is the season of giving, and as people who carry Christmas all year, let’s talk about how we can be giving people all year—and how giving makes good marketing sense. It may be the best way to make money. Sounds crazy, I know, but read through these ideas and see if any stir your imagination and your heart. Then give them a try. You’ll find the biblical principle of giving works even in marketing—because what we offer can have an eternal impact. Begin by thinking of the kinds of things you can create. Tips sheets, short…
Using Twitter to Your Advantage
Pamela Meyers here with another post on marketing your book. Last month, my post involved social networking and how new and veteran authors can make it all work. I shared many tips that author, Jane Steen, presented at my local ACFW chapter in October, and promised this month I would share her tips on increasing your Twitter presence to your advantage. If you are like me, you’ve been on Twitter a while now, probably used it a lot at first and then as life got in the way, found yourself only going there on occasion. After hearing Jane’s method on…
Tips from the Pros: Linda Gilden
In the throes of news about superstorm Sandy and the election, I'm delighted to bring you some helpful information from author Linda Gilden. I know her gracious answers to our CAN questions will spur your thinking about marketing your own books. How did you get into writing? I have loved to write ever since second grade, when I wrote the story of my younger brother's birth. My teacher let me read it in front of the class, and I was hooked! However, because of a discouraging experience with a college creative writing professor, I gave up my dream of writing…
Tips from the Pros: Tracy Higley
An end-of October hello from Marti Pieper in beautiful Mount Dora, Florida, where the advent of fall means temperatures have dipped to a chilly fifty-five degrees (yeah, I know). Today, I have the privilege of sharing with you the marketing and publicity expertise of multi-published author Tracy Higley. I know you'll enjoy her insights as much as I have. Tracy, how did you get into writing? I've been writing since I was a little girl–short stories, newspaper articles, poems, plays, and fiction. I got serious about publishing about thirteen years ago and decided to write a novel and try to…
Relationships in Writing
Aloha from Karen Whiting I am so thankful for relationships I’ve developed with writers, authors, and readers, in the world of publishing. It’s a small world in many ways and networking is vital to success. But it’s also a place of friendships and connections. So many of my contracts came from relationships I developed. And, when I’m having problems, the friends I’ve made pray and support me. Think beyond contracts and what you can get, to what you can give and how you can extend friendship.
Social Networking – Are You Doing It?
Hi everyone, happy October. It’s Pamela Meyers back again for another installment on marketing your new book. In recent years, social networking has become a stronger and stronger vehicle for marketing our books. Recently, Jane Steen, a fellow ACFW member, partnered with me on a social networking presentation at our local ACFW chapter meeting. I learned way more than I brought to the table that night as I listened to Jane’s presentation, and came home with new resolve to up my game in the world of Twitter, Facebook, and the myriad of other social networking opportunities we authors have. The…
Postcards Aren’t Just for Making People Envious of Your Vacation
Hi, all. Pamela S. Meyers here, freshly back from the ACFW National Conference in Dallas, with another installment about marketing your new novel. During my year of blessings in 2011, I received a three-book contract with OakTara Publishing, and a single-title contract with Summerside Press. This fall, the second book in the three-book series is coming out, and next spring the Summerside Press title is to release. When I received final cover art for both books within days of each other, I didn’t have any time to waste if I were to have a promotional item to take with me…
Mona Hodgson Connects With Readers
Davalynn Spencer here, from colorful Colorado, excited to visit with Mona Hodgson. I met Mona a few years ago at a Mt. Hermon Christian Writers Conference and have been awed by her maneuverability between children's books and historical fiction. Mona has some great tips for first-book authors. Welcome, Mona. Will you tell us how you became a writer? For as long as I can remember, I was going to be a nurse like my cousin Irene. That's what I told my parents and that's what we all expected. Although I had been more successful in English classes than in other…
Hard Sell
Hello from Ava Pennington, CAN Secretary. I’m enjoying the fall weather in south Florida, which, of course, for us, just means temperatures in the high 80s instead of the low 90s! I’m sure I’m not the only person to see subject lines like these in my email inbox: Check this out! Sale! New discounts! New Prices! Get it now! Order now!
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