Greetings, Dear Friends! Susie Larson here… I typically post on the last Thursday of each month on building a speaking platform. Please forgive me for being AWOL now and then. I’ve had had an insane travel schedule this spring but we are so thankful to God for His faithfulness in our midst. I want to connect with you today about a number of “Speaker Must Do’s” that I think will help you as you work to build a speaking platform.
Category: Marketing
This is our archive pageMarketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#7 here. So, on to Principle #8… Find a niche for your books.
Conference Blessings
Aloha from the CAN Treasurer Karen Whiting I recently returned from the Florida Christian Writer’s Conference and know many friends will be leaving this week for the Mount Hermon Writers Conference in California. These are two large conferences with many editors and writers attending. Conferences have shaped my writing career.
Marketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#6 here. So, on to Principle #7… Good website design is critical. Two subpoints to this principle: 1. Content draws people and keeps them coming back. These days, the…
Marketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#5 here. So, on to Principle #6… Learn how to use email effectively. Did you know that there are basic principles that, when followed, will greatly increase the chances that your…
Marketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. So, on to Principle #5… People will act if you make them a good offer.So, on to Principle #5… People will act if you make them a good offer. For the past six years, as I’ve run a For the past six years, as I’ve run a retail internet businessretail internet business and experimented with various…
More About Marketing to Libraries
Hi, everyone. I hope you all had a blessed Christmas and will enjoy a happy, healthy, productive and prosperous New Year. In September I wrote about marketing to libraries. I conducted an extensive campaign to public libraries over the summer months, marketing my books to more than 2,300 libraries. Since writing my September post I've begun to check back at the libraries I targeted to see the results. I'm about half way through my list, and so far I've found that libraries have purchased several hundred copies of my books since my campaign. And quite often I find that one or…
Marketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1 through #3 here. So, on to Principle #4… Repeated contact through social networks drives sales.
Marketing Lessons from the World of Retail
Hi all, Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1 and #2 here. So, on to Principle #3… Repeated contact drives sales. In building our online retail business (you can see our product lines here if you’re interested), I have found…
Marketing Lessons from the World of Retail
Hi all, Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you missed last month’s post, and would like a better explanation of my background and what these posts are about, as well as Principle #1, you can find that post here. So on to Principle #2: Build a List. As promised, I’m going to continue to give you real numbers and stats…
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