Carol McAdams Moore

A Note from Carol McAdams Moore

Have you ever noticed the QR (quick response) codes that come on grocery advertisements? Using a smart phone, the reader can quickly scan the code which takes him to sale information online.

The same kind of codes can be valuable marketing tools for authors, retailers, and event planners. Using a smart phone, the reader can quickly scan the code which takes him to the online location of information – such as a website or blog.

Recently, I attended a writers conference on a college campus. A staff member from the college taped a paper with a QR code for conferees onto the registration table. The code connected the user to a map of the campus.

Where Might a QR Code Be Used?

A QR code might be used on a handout, a bookmark, or even a promotional item such as a t-shirt, book bag, or coffee mug. Again, the reader scans the QR code, and his phone takes him to the online location of information to read a blog, for example, or to purchase a book.

The QR code on the bookmarks for my preteen devotionals takes readers to my publisher’s website. At that point, it is easy for the reader/user to navigate the site to order books.

How Are QR Codes Made?

QR codes are made via a computer program that is free. (Such a program works much the same way as the sites that create short urls used by many authors.) To generate a QR code, simply copy the desired web address and paste it into a program such as the one at QR Stuff. The program generates a QR code that can be downloaded and added to print material or on any item (such as a coffee mug) in place of text.

Currently, the Christian Authors Network has an open application period for membership. A QR code, such as the one on the left, could be used on print materials for prospective members.

Have you use QR codes to promote an event or a book? What tips would  you offer to those trying them for the first time?