Categories
Writing Business

Marketing: Adding Something Extra

Carol McAdams Moore
Carol McAdams Moore

I love, love, love when the box arrives from the gal who sells me make up. Yes. I love the product, but I also love the little something extra that is included in the box. It is a a little TLC, just for me, generally in the form of a sample.

Authors can learn from the gift of make up samples.

Categories
New Releases

Marketing: Goodreads Giveaways

Carol McAdams Moore
Carol McAdams Moore

Authors with new books are always searching for ways to get the word out. Goodreads offers a simple giveaway program that requires very little, yet it spreads the word to many potential readers who may have been unaware of the author’s newest book or even of the author herself.

Listing a Goodreads Giveaway

  • Become a member of Goodreads. It is free and only takes a few minutes to complete the necessary forms online.
  • Choose one for title for each giveaway.
  • Decide how many copies of the title will be given. (The author is responsible for supplying the books and for mailing them directly to the winners.) The more titles, the more readers you will reach with your actual book.
  • Select the duration of the giveaway. It seems that a month is a reasonable amount of time to keep the giveaway listing fresh.

Making the Most of It

  • Goodreads offers a free widget that can be added to your website or blog. It draws your online readers to your Goodreads presence, potentially adding more names for the giveaway.
  • When the name(s) of the winners are selected, add something extra to the package with their autographed book. Some possibilities include a bookmark from another one of your titles, a note of appreciation, or a small promotional item — such as a pen or pencil.

Guidelines for the Author

It is important for the author to remember the following reminder from Goodreads. The names of the winners cannot be saved for future mailings.

A Goodreads giveaway is a quick marketing idea that you can put into action today.

Carol

 

Categories
Writing Business

BACK-TO-SCHOOL BOOK MARKETING

 

Carol McAdams Moore
Carol McAdams Moore

Back-to-school is a great time to market books. If you write for adults, you may think this is not true. After all, many families are spending their money on school supplies and new clothes for the kids – right?

Here are some ways to market your books during this transition period.

Consider Your Audience

  • Children are making a transition into new routines for the school year. Now is a great time for them to start with a new devotional. I posted about that here.
  • Many kids will also be reading books of their choosing for school assignments and free reading time.
  • Parents and grandparents will have a little extra time on their hands as the kids are in school. Now is a great time to promote your books for the adults in the world who may see the upcoming months as a quieter time to get caught up on their reading.

Plan a Back-to-School Giveaway

Keep the buzz going about your books. Offer back-to-school giveaways for children and adults. Here are some places to do that:

  • On your own website or blog
  • Goodreads
  • Basket giveaway at a book event or community function

Expand Your Markets

Libraries and schools are buying books. Research marketing possibilities with them. Coordinate a speaking engagement that will touch on some aspect of your book.

Stop in gift shops (such as in restaurants and hospitals) with a sample copy of your book. People are always looking for quality gifts.

Plan Ahead

Christmas is just around the corner. Again, people are always looking for gifts. Plan your Christmas marketing campaign now.

What ideas for marketing have you found useful at back-to-school time?

Carol

https://christianauthorsnetwork.com/carol-mcadams-moore/

Categories
Writing Business

MARKETING WITH QR CODES

Carol McAdams Moore
Carol McAdams Moore

A Note from Carol McAdams Moore

Have you ever noticed the QR (quick response) codes that come on grocery advertisements? Using a smart phone, the reader can quickly scan the code which takes him to sale information online.

The same kind of codes can be valuable marketing tools for authors, retailers, and event planners. Using a smart phone, the reader can quickly scan the code which takes him to the online location of information – such as a website or blog.

Recently, I attended a writers conference on a college campus. A staff member from the college taped a paper with a QR code for conferees onto the registration table. The code connected the user to a map of the campus.

Where Might a QR Code Be Used?

A QR code might be used on a handout, a bookmark, or even a promotional item such as a t-shirt, book bag, or coffee mug. Again, the reader scans the QR code, and his phone takes him to the online location of information to read a blog, for example, or to purchase a book.

Categories
Writing Business

KEEPING PINTEREST FRESH

Carol McAdams Moore
Carol McAdams Moore

A Note from Carol McAdams Moore

Today, let’s wrap up a three part series on Pinterest. We began with an overview of Pinterest. Then we talked about the basics of setting up Pinterest boards.

Today, let’s talk about keeping your Pinterest boards fresh. Below is a check list to guide the author in doing that.

Keep boards that represent your new releases, speaking engagements, and blog posts current.

Remember that many people follow Pinterest. Your Pinterest followers may or may not be the ones who are friends on Facebook or who follow you on Twitter. Keeping your most recent online and in person activities on your Pinterest boards helps everyone to stay on top of what you are doing.

Consider adding the same pin to multiple boards.

For example, a pin about a blog post about finding a devotional for struggling readers might be pinned on your board of blog posts, your board for children’s ministry ideas, and your board for finding good books for children, etc. If you pin something on multiple boards, be sure to add them over time and not at one sitting. That way, the pins are seen by more people through the general feed.

Arrange your boards in the order of importance for your followers. 

Place the board that are most critical for your followers to see at the top of your boards. The order of your boards is easy to arrange by clicking on a board and dragging it to the place it should be.

Assess the general appearance of your boards.

If a holiday is approaching (such as the Fourth of July), think about changing the covers of your boards to pins of red, white, or blue. The initial appearance with be current and seasonal, drawing your followers to spend more time exploring your boards.

What tips do you have for using Pinterest? I hope that you will share some of your ideas with us.

Carol

Categories
Writing Business

MARKETING: ANOTHER LOOK AT PINTEREST

 

Carol McAdams Moore
Carol McAdams Moore

A Note from Carol McAdams Moore

Do you remember the saying that a picture is worth a thousand words? Sometimes that is difficult for authors to embrace. We are used to painting pictures with our words. Using an actual picture to communicate an idea makes us stop and reroute our creative process.  Last month, I posted an introduction to Pinterest here. Today we will look at the basics of setting up an account and creating Pinterest boards.

Categories
Writing Business

MARKETING: TAKING A LOOK AT PINTEREST

 

Carol McAdams Moore
Carol McAdams Moore

A Note from Carol McAdams Moore

Do you remember the saying that a picture is worth a thousand words? Sometimes that is difficult for authors to embrace. We are used to painting pictures with our words. Using an actual picture to communicate an idea makes us stop and reroute our creative process.

If you are an author, or an aspiring author, it is important to take that “reroute” to capture the attention of your readers. Why? Pinterest is a growing avenue of social media. The savvy author will have a well-planned presence on Pinterest.

Categories
Writing Business

BOOK MARKETING: ONE CAFE’S APPROACH

Carol McAdams Moore
Carol McAdams Moore

A Note from Carol

We know that coupling a book signing with an event is an effect approach to promotion. Recently, I had the pleasure of doing a book signing at the 6 North Cafe in Ballwin, MO. You may wonder how that would be classified as an event. This breakfast and brunch restaurant has a rich tradition of serving customers great food, amazing coffee, and the opportunity to meet local authors. Kudos to Maria and the folks at 6 North Cafe.

Categories
Writing Business

INTENTIONAL MARKETING WITH BOOKMARKS

A Note from Carol

Carol McAdams Moore
Carol McAdams Moore

Last month, I posted about Seven Benefits of Bookmarks. Today I want to share some additional ideas for using   bookmarks. These ideas are particularly geared to retailers, but some could be used by authors as well.

 

To many of us, bookstores are like candy shops. There are so many wonderful choices, and it is difficult to see them all. How can a simple bookmark guide a book lover to that perfect book on the shelf? Here are seven ways that might be accomplished.

Categories
Marketing

Marketing: Seven Benefits of Bookmarks

A note for you from Author Carol McAdams Moore

Carol McAdams Moore
Carol McAdams Moore

A bookmark is an effective marketing tool that can be used by authors and retailers alike. When my tween devos came out, the creative people at Zondervan put together some amazing bookmarks. With each of my marketing efforts, I am increasingly more thankful for those bookmarks. Here is a list of seven benefits of bookmarks.

Carol McAdams Moore's boomarks
Carol McAdams Moore’s boomarks