Carol McAdams Moore

Carol McAdams Moore

A Note from Carol McAdams Moore

Have you ever noticed the QR (quick response) codes that come on grocery advertisements? Using a smart phone, the reader can quickly scan the code which takes him to sale information online.

The same kind of codes can be valuable marketing tools for authors, retailers, and event planners. Using a smart phone, the reader can quickly scan the code which takes him to the online location of information – such as a website or blog.

Recently, I attended a writers conference on a college campus. A staff member from the college taped a paper with a QR code for conferees onto the registration table. The code connected the user to a map of the campus.

Where Might a QR Code Be Used?

A QR code might be used on a handout, a bookmark, or even a promotional item such as a t-shirt, book bag, or coffee mug. Again, the reader scans the QR code, and his phone takes him to the online location of information to read a blog, for example, or to purchase a book. Read More →

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