February greetings! I’m back again this week with another CAN encore interview from yet another author friend. Kathy and I were “online-only” sisters until we met in person just before the 2015 International Christian Retail Show in Orlando. I’m honored to host Kathy today and to present some of her hard-earned wisdom. Welcome, Kathy. Let’s get started right away. How many books do you have published? What are a few of your latest titles? I have 52 published books. Some of my latest include: Whispers of My Heart, Daughters of the King Bible Study Series; Never Ever be the Same: A New…
Tag: book marketing
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Tips from the Pros: Bob Hostettler
Greetings from Sarah Sundin in California! For some reason, I feel I should use Elizabethan English, but I’d fail so I won’t try. Today I’m pleased to interview Bob Hostetler, multi-published author of many classic titles you’ll recognize. His most recent book delves into Shakespeare and the King James Version—and today he’s sharing some of the delightful ways he’s used his topic to connect with readers. Bob, how many books do you have published? What are a few of your latest titles? The Bard and the Bible: A Shakespeare Devotional is my 45th book. It’s a one-year devotional that draws…
USING UNUSUAL HOLIDAYS TO PROMOTE YOUR BOOKS
Hi everyone! This is Darlene Franklin (http://darlenefranklinwrites.com/) in my first ever Marketing post for CAN. Do you ever wonder how to inspire interest in an older title? One that I’ve used with some success is finding unusual holidays. Of course we can use major, federal or Hallmark holidays, but for almost every book you can find a matching holiday. Consider the holidays between now and Christmas: MacIntosh Apple Day (Oct 3): Perfect for An Apple for Christmas, since the hero owns an apple orchard and is named “Mac”Intosh Cortland German American Day (Oct 6): Works for my three books featuring German…
How to Pitch Articles to Editors, Part Three
by Sarah Hamaker, reluctant marketer Over the past two months, we’ve talked about basic query don’ts and dos. This month, we’ll discuss the anatomy of a query letter.
Tips from the Pros: Jane S. Daly
Greetings from Sarah Sundin in California! If you attend any writers’ conferences in northern California, you’re sure to meet Jane Daly. Her brilliant smile and energetic personality make everyone feel welcome. I was thrilled when Jane joined CAN recently, and it’s an honor to introduce one of our newest members. Jane, how did you get into writing? How many books do you have published? As of September 1, I will have published two books. The first one was released in February of 2015, Because of Grace: A Mother’s Journey from Grief to Hope. This latest one is The Caregiving Season:…
Tips from the Pros: Jeanette Hanscome
Greetings from Sarah Sundin in California! What a joy to interview a fellow Bay Area author, an amazing lady I’ve had the privilege to get to know over the years, especially at Mount Hermon Christian Writers Conference. Jeanette Hanscome is a case-study in humble perseverance, and I’m certain you’ll be inspired by what she has to share! Jeanette, how many books do you have published? What are a few of your latest titles? I have written five books, six if you count the short Christmas story that I wrote for Kathi Macias’s 12 Days of Christmas series as a book….
How to Pitch Articles to Editors, Part Two
by Sarah Hamaker, reluctant marketer Last month, we talked about basic query don’ts. This month, we’ll tackle basic query dos. We’ll wrap up in September with the anatomy of a query letter.
Tips from the Pros: Kathy Howard
Greetings from Sarah Sundin in California! Today I have the privilege of interviewing acclaimed Bible study teacher Kathy Howard. Kathy is a popular speaker and has penned many Bible study books. Her website also contains a wealth of Bible study aids and plans. Kathy, how many books do you have published? What are a few of your latest titles? Lavish Grace, my seventh book, will be released by New Hope Publishers on August 1. The two previous books, Unshakeable Faith and Embraced by Holiness are also Bible studies.
Tips from the Pros: Kathy Harris
Greetings from summer-steamy Mount Dora, Florida. It seems less steamy than usual, however, because of the almost-three weeks I spent on a mission trip in the tropical country of Panama during June and July. It’s all about perspective, right? Today, we have an encore perspective from one of our CAN authors, the lovely Kathy Harris. Let’s see what she’s learned about book promotion since the last time we featured her here on our CAN blog. Welcome, Kathy. I look forward to learning more about you. Let’s get started! How many books do you have published? What are a few of your latest?…
How to Pitch Articles to Editors, Part One
by Sarah Hamaker, reluctant marketer Last month, we talked about how to find outlets for your articles. Today’s topic is how to pitch those articles to editors in a query. In our fast-paced world, writers often have only less than a minute in which to make a good impression on editors, producers and publishers. That’s why every writer should hone a fantastic query or pitch for each piece of work, whether it’s an article, a book, or a radio or TV segment.
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