Marketing: Seven Benefits of Bookmarks

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A note for you from Author Carol McAdams Moore A bookmark is an effective marketing tool that can be used by authors and retailers alike. When my tween devos came out, the creative people at Zondervan put together some amazing bookmarks. With each of my marketing efforts, I am increasingly more thankful for those bookmarks. Here is a list of seven benefits of bookmarks.

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Marketing: Build Bridges to Your Books

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Aloha from Karen Whiting!   I’ve been writing for nearly two decades and continually spent time networking to build bridges and marketing strategies. We can’t do everything at once but with persistence we can build various platforms. Let me share how the past has been a bridge to recent and upcoming releases.  

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Tips From the Pros: Pamela S. Meyers

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Davalynn Spencer here from Colorado, pleased to introduce new author Pamela S. Meyers. Welcome, Pamela. Tell us a little about your journey to becoming an author. Although I’d always felt a need to write things down—I asked for and received a diary when I was eight—I never took the idea of writing for income seriously until my writing professor where I returned to college to get my degree encouraged me to do so. I started with articles but quickly gravitated to fiction. Then I joined ACFW, got connected to crit groups, and attended writers’ conferences, honing my craft and submitting…

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No Bookstore Around — You can Still Have a Signing!

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Hello! Pamela S. Meyers here with another article on book promotion. My theme for these monthly articles started out with a focus on marketing your debut novel. That was over a year ago. I now have two more books coming out in the next couple of months so my view has shifted. Love Will Find a Way is releasing within the next couple of weeks, then fast on the heels of that book,  Love Finds You in Lake Geneva, Wisconsin releases on April 1, 2013. A couple short years ago if I’d been told I’d have one book already published…

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Lights, Action, & A Sense Of Humor

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Hi, Pamela S. Meyers here with more tips on marketing your new book. The release date for my historical romance from Summerside Press, Love Finds You in Lake Geneva, Wisconsin (LFYLG) is fast approaching. April 1st will be here before I know it! My friend who made my book trailer for Thyme for Love is hard at work developing a trailer for LFYLG, and he came up with a fantastic idea to have me personally introduce the story at the beginning of the clip. In addition to the romance, the story centers on the Rivera building which was built in…

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A Listening Ear

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Hi, Sherry Kyle here, writing to you on my laptop from Central California. I prayed fervently on my way to the Capitola Mall on Saturday. The direction of my prayer went something like this, “Please, God, help me to be a listening ear to those who need encouragement coming into Inklings Books & Things. Help me plant a seed for Christ. And if I sell a few books, well, that would be nice too.” I wasn’t nervous or anxious at being the featured author at my neighborhood bookstore. Instead I was eager to see who God would bring my way….

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What’s Your Marketing To-Do List for 2013?

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Hi all. Pamela S. Meyers here with another post on marketing your books. We are nearing the end of another year, and I’ve been thinking about what kind of New Year’s resolutions we authors can make as they relate to marketing. Happy day after Christmas! If you’re not out shopping the bargains, now is the perfect time to put those marketing goals into place. What they might be depends on if you just had a book release, or have one coming up in the new year. In my case, my Love Finds You in Lake Geneva, Wisconsin is releasing April…

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Using Twitter to Your Advantage

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Pamela Meyers here with another post on marketing your book. Last month, my post involved social networking and how new and veteran authors can make it all work. I shared many tips that author, Jane Steen, presented at my local ACFW chapter in October, and promised this month I would share her tips on increasing your Twitter presence to your advantage. If you are like me, you’ve been on Twitter a while now, probably used it a lot at first and then as life got in the way, found yourself only going there on occasion. After hearing Jane’s method on…

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Promoting books through Articles

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Articles tend to reach far more readers than books. That makes it important to write articles for magazines, especially ones that include author bios or links and mention the title of a book. The articles promote the books. I enjoy writing articles. I also help authors in CAN write for MTL (More to Life) magazine that’s published by the Munce Group (CAN partners with that group to reach out to independent Christian book stores).

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Tips from the Pros: Elizabeth Baker

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May greetings from Sarah Sundin in California! Today I have the honor of interviewing Elizabeth Baker, who went from a dyslexic high school dropout to a multi-published author, speaker, and Ph.D.! Elizabeth, how did you get into writing? I stumbled my way in because I didn’t know what I was attempting was impossible. It’s a rather long story and you can read full details on my website, but I sent a poorly typed manuscript of three chapters to an address I did not know for sure published books. They accepted, and I had a contract in my hand within three…

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