What’s An Endorfluencer?

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Hey all, Greetings from Cat and Kregel Publications! When I came to work this morning, I was planning on writing this post about a completely different topic. But when I sat down at my desk, I did what every marketing manager does when she first arrives in the office—I opened my email. In hindsight, that probably wasn’t the best thing to do because I spent the next hour answering queries from ad reps, questions from coworkers, and quandaries from authors. One email in particular took me by surprise. Written by a first-time author, the email was only a few sentences…

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Tips from the Pros: Ava Pennington

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Greetings from Sarah Sundin, all refreshed from a wonderful writers’ retreat in beautiful Monterey. Today I have the privilege of interviewing author Ava Pennington. Ava’s first book, One Year Alone with God was published by Revell in October 2010, but Ava also has a long list of magazine articles to her credit and two children’s books in the works. Ava, how did you get into writing? I began writing as an extension of a teaching ministry. When I started writing as a serious pursuit, I had a passion to write non-fiction. However, the advice I received was that without a…

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