Greetings from rainy California! With Valentine’s Day around the bend, it’s the perfect time to feature Pamela S. Meyers, author of contemporary and historical romances! I’ve met Pam at the American Christian Fiction Writers conference, and she’s delightful. She’s full of creative promotional ideas, so read on!
How many books do you have published? What are a few of your latest titles?
Five titles altogether, including Love Finds You in Lake Geneva, Wisconsin (my hometown), What Lies Ahead, a novella in a four-author novella collection called The Bucket List Dare, and my newest one, Second Chance Love.
Last month, I wrote about Six Tips for Planning a Book Signing. Today, I want to share one of the major benefits of a book signing — the opportunity to interact with readers. For Christian authors, among other things this is a chance to share the testimony of your book.
The words marketing and testimony may not seem to go together at first. Marketing might be defined as promoting and selling something, in this case a book. We need to consider why a potential reader would consider reading any given book. The story of how the book came to be is often something the reader wants to know. It may, in fact, be the deciding factor on whether or not the book is purchased, read, and taken to heart.
When I first considered writing my tween devotionals (Dare U 2 Open This Book and Just Sayin’) it started with noting the interests of a group of ten and eleven year olds. I noticed that my public school students were obsessed with a certain book format, one that prompted them to take a personal quiz, doodle a picture, or write a quick journal entry. Those kinds of books were first to go at the school book fairs. As I watched the students’ enthusiasm for these books, I knew there was a heartfelt need for devotional books in the same format.
I wrote a proposal and contacted a publisher. The editor also had been watching other general market books in the same format. Her prayer was to have tween devotionals that would reach out to tweens by engaging them in applying God’s Word to their lives through quizzes, doodles, and journal entries.
Many fine writers submit proposals everyday. Editors cannot possibly read every proposal that is submitted. However, the testimony of a divine opportunity for my books to reach tweens is one that I want to share with my readers. Is that marketing? In a sense I think it is, but so much more than that is a connection from my heart and from the heart of the publication team to young readers and their parents. It is the story of the path to meeting a heartfelt need of young readers.
Whether you have published many books or you are a yet-to-be-published author, your book has its own testimony. I hope that you will share that story with us.
Last month, Karen Whiting completed a three part blog series on creating the marketing sectionof a proposal. Let’s talk about how to implement a marketing or promotional plan for a book signing. For purposes of this post, let’s consider how to plan a book signing with an independent Christian bookstore. Here are six steps to consider.
Greetings from Sarah Sundin in California. Oh, what a treat I have for you today! Judy Gann is one of my dearest writer friends. I’ve been blessed by her gentle spirit and kind encouragement, and I’ve benefitted from her phenomenal knowledge as both a writer and an experienced librarian. I know you’ll be blessed too.
Judy, how did you get into writing?
I started scribbling little stories in second grade. My first published piece was a character sketch of a six-year-old, published in a high school literary journal. Then life became busy with college, teaching, and then library work. Several years ago I developed neurological/cognitive problems due to a severe reaction to a medication. I was bedridden for a year and when I returned to work, I couldn’t even write a memo. Over the next seven years, my ability to write slowly returned. I believe that God gave my writing gift back to me, and I have a responsibility to use it for Him.
Soon after, a friend asked me for a list of Bible verses that encourage me when I’m struggling with chronic illness. I saved the list, and years later these verses became the basis for The God of All Comfort: Devotions of Hope for Those Who Chronically Suffer.
Greeting from Sarah Sundin in California, where it’s finally feeling like fall. Today I have the pleasure of interviewing multi-published author, Linda Kozar, who has some seriously clever answers. What do you expect from someone whose latest title is Babes with a Beatitude?
Linda, how did you get into writing?
I started out freelancing personal interest stories for various newspapers, earning next to nothing but developing valuable writing skills and learning to work on tight deadlines. Then in 2003, I decided I’d had enough of that stuff and determined to put my efforts toward writing a book. Of course, the first book I wrote wasn’t the one that got published. Neither was the second. Well, not yet anyway. You never know.