This is a hard to swallow quote for those of us who write and sell words. But it was someone just like us who, allegedly,  first uttered this

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now timeless catchy phrase. In 1927, newspaper journalist Fred R. Barnard, shared this quote to express the need for a photo to accompany important articles and ads. And the principle has never been more vital than in today’s digitally cluttered cyberspace.

I asked one friend of mine, author, Linda Goldfarb, if I could share a few of her personality-packed photos to give all of us authors, speakers, bookstore owners, a fresh way to reframe our mission, our platform, our brand and perhaps even the way we present the gospel.

As you plan your own photo shoot, ask three simple questions:

Who is my audience? Be as specific as you can, then go in search of examples of images that this audience has responded to. What has gone viral? Whose Instagram images are the most followed?  Linda is popular with those who vlinda goldfarb profile series pixalue a balance of the Biblical wisdom mixed with authentic transparency, humor and the hope of overcoming whatever obstacle life
might send their way. This series of photos capture all these priorities .  (On her website these images rotate automatically!)

 

Who am I? What do I want conveyed to my audience? Do my images match who I am in person? Do they match my personality? Do Linda goldfarb and hubby Samthey represent my calling?  Am I approachable  and easy to relate to in this image?  This image of Linda and her husband captures the wide variety of who they are as a couple.  Linda explains, “// // <meta http-equiv=”refresh” content=”0; URL=/photo.php?fbid=10154635213594505&set=pb.636924504.-2207520000.1471478617.&type=3&size=960%2C960&_fb_noscript=1″ /> Sam and I are known as the Trans-Parent-Farbs!”

In our ministry, this image of Bill kissing me has had huge emotional impact, especially when linked to our Red Hot Monogamy or Red Hot Romance Tips for Women books. This photo captures that more than success in writing or speaking, it is success in our marriage that really matters to us. (And is is what we hope and pray our Love-Wise ministry helps as many couples as possible achieve.[am bill beach kiss rebecca

What is my mission? Ask yourself, “How can I get others to feel about my calling, passion and mission, the same way I feel about it?” Or “List images you have seen that helped you feel called into the ministry you have today. For example, Bill and I are “marriage missionaries”, much in part to the chaotic, and anger-filled homes we grew up in. So images of couples in conflict will always catch my eye—and cause me to want to take action to give those in the photo a better, happier life!That is why when I saw this photo of Linda and her husband, it caught my heart, and my eye, and inspired this blog!

Linda goldfarb gender wars

Take some time and think through then talk through your ideas for images that will best represent you, your mission and reach your audience. It will be worth the time to create the image that will be “picture perfect!”

(photo of Pam and Bill  and signature photo of the Farrels are by Rebecca Friedlander)

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Pam and Bill Farrel are relationship experts, authors of 45 books, including Men Are Like Waffle, Women Are Like Spaghetti , and co-directors of Love-Wise.com

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One of the best ways to build relationship is to be THANKFUL!  Others want to lend a helping hand to those who are gratefulthx sign pam bill and appreciative! Look for ways to thank those that surround and support you. As an author thank your publisher, and all who work for them; thank book store owners, meeting planners, blog site hosts, magazine editors, radio and TV producers, pastors—and even other authors who have said or done kind things for you. This is the time of year to send out thanksgiving cards with a note of appreciation, a Christmas card with a personal note or if you can afford it, a small gift. If another holiday better reflects your message, send out thank you’s then—like we do at Love-Wise by sending Valentine greetings!

Go Back and Give Thanks!

Even Jesus commended the one he healed who took the time to come back and say, “Thanks!”

And as he entered a village, he was met by ten lepers,  who stood at a distance  and lifted up their voices, saying, “Jesus, Master, have mercy on us.”  When he saw them he said to them, “Go and show yourselves to the priests.” And as they went they were cleansed.  Then one of them, when he saw that he was healed, turned back, praising God with a loud voice;  and he fell on his face at Jesus’ feet, giving him thanks. Now he was a Samaritan. 17 Then Jesus answered, “Were not ten cleansed? Where are the nine? 18 Was no one found to return and give praise to God except this foreigner?”  And he said to him, “Rise and go your way; your faith has made you well.”[ (Luke 17:12-18)

Look Forward and Plan Thanks!

Say thanks with:

  • A photo or a photo greeting card (like from Send Out Cards)
  • A book and gift that carries the theme but that will bless the receiver (Red Hot Monogamy with Salsa and chips or some red hot candies; Men Are Like Waffles, Women Are Like Spaghetti with pasta keeper, pasta bowl and server with pasta noodles and spaghetti sauce—and waffle mix and waffle iron)
  • A simple tool to lower the receiver ’s stress: a fun pen with stylist, sticky notes, protein bar, cup holder, USB drive, a travel accessory—or even something as simple as mints. Pinterest is a great place to find creative thank you ideas with clever play on words.

And this year, with the release of 7 Simple Skills for Every Woman: Success in Keeping It All Together, I am celebrating the SIMPLE!  Often personal call to say thank you, a voicemail message full of gratitude, a handwritten note of appreciation will go a long way to carrying a message of thoughtfulness.

Look in Front of You and Say Thanks!

red hot appreciateIn my book, Red Hot Romance Tips for Women , I challenge the reader to look at traits A to Z that make them a more loving wife, and in A is for Appreciation, I give a list of ways to say thanks—so for those of us in publishing who are married, saying “Thank you”  to our mate for supporting our dream might be a great first step. Here are a few ideas from chapter 1:

♥ Admire in a letter or with your verbal praise a good qualities

♥ Applaud his/her effort or an accomplishment

♥ Approve of his/her choice (of anything) heartily!

♥ Commend of him/her in front of his friends or colleagues

♥ Compliment one physical features

♥ Positively inquire more information about an interest

♥ Laud an accomplishment with a gift or a family party to celebrate.

♥ Warm toward an idea by asking to learn more.

♥ Support one a dreams by placing a photo on your desk or refrigerator.

♥ Sympathize with an emotional hurt with a hug.

♥ Enthusiastically embrace an opinion with an “I so agree!”

♥ Show pleasure of his/her  company with a “So nice to have you in my life”.

♥ Be sensitive to stress (give a shoulder  rub,  run an errand or picking up an item without being asked

♥ Place a thank you note on a balloon and float it into the office or bedroom.

♥ Make your own list, A to Z, why you are thankful for your mate (and plan a red hot way to give it!)

(PS: I’d love for you to join me on the 26 day Red Hot Wife Challenge. I send a daily email of encouragement as  THANKS for joining in on the journey of becoming a more loving person!)

 

Book wall 1Pam and Bill Farrel are the authors of 44 books, international speakers, and Directors of www.Love-Wise.com They are thankful to their publishers: Harvest House, Tyndale, IVP, Cook, Thomas Nelson, Oasis Audio, Focus on the Family—and to ALL the bookstore owners who carry their titles!

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Three retailers won a total of $2400 in CAN (Christian Author’s Network) authored books at the Munce Christian Product Expo (CPE) in Hershey, Pennsylvania.

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Karen Whiting

 

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Leslie Vernick signing her new release

The event began Sunday, January 19th, with training and a personality party where authors signed copies of their books. CAN author, Leslie Vernick, signed her newest release The Emotionally Destructive Marriage: How to Find Your Voice and Reclaim Your Hope; Linda J. White signed advance reader copies of Words of Conviction; and Karen Whiting signed The One-Year My Princess Devotions. As retailers entered, CAN member Jeanette Windle distributed gift bags containing bookmarks and Gail Gaymer Martin’s latest release The Firefighter’s New Family. Read More →

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Aloha from Karen

I love having bookmarks for my books. They make great little gifts and also promote books. It’s great to add more than a book title and even better to team up with others for some bookmarks.Bookmarks can hold an amazing amount of information.

CAN creates bookmarks of the next year’s book releases from members. We recently created three to showcase 70 releases coming in 2014.

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LogosStoreWinnerCAN (Christian Authors Network) president Bonnie Calhoun and treasurer Karen Whiting spoke at the Association of Logos Bookstores conference and held a drawing for a bundle of CAN-authored books. The Logos managers hold their conference in tandem with the International Christian Retail Show. Becky Gorczya, executive director for the association said, “Karen Whiting and Bonnie Calhoun joined us with their enthusiastic presentation on successfully using social networking. Many thanks to the CAN authors for providing over $800 in nonfiction and fiction titles for a drawing that capped off the event.”

Janet Roberts from the Logos Bookstore of Nassau Bahamas won the books. Janet said it was a big surprise. She is thankful for the generosity of CAN members. The store will celebrate their thirtieth anniversary this September and plans to use many of the books as giveaways during the festivities.

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