This is a hard to swallow quote for those of us who write and sell words. But it was someone just like us who, allegedly, first uttered this
now timeless catchy phrase. In 1927, newspaper journalist Fred R. Barnard, shared this quote to express the need for a photo to accompany important articles and ads. And the principle has never been more vital than in today’s digitally cluttered cyberspace.
I asked one friend of mine, author, Linda Goldfarb, if I could share a few of her personality-packed photos to give all of us authors, speakers, bookstore owners, a fresh way to reframe our mission, our platform, our brand and perhaps even the way we present the gospel.
As you plan your own photo shoot, ask three simple questions:
Who is my audience? Be as specific as you can, then go in search of examples of images that this audience has responded to. What has gone viral? Whose Instagram images are the most followed? Linda is popular with those who value a balance of the Biblical wisdom mixed with authentic transparency, humor and the hope of overcoming whatever obstacle life might send their way. This series of photos capture all these priorities . (On her website these images rotate automatically!)
Who am I? What do I want conveyed to my audience? Do my images match
who I am in person? Do they match my personality? Do they represent my calling? Am I approachable and easy to relate to in this image? This image of Linda and her husband captures the wide variety of who they are as a couple. Linda explains, “Sam and I are known as the Trans-Parent-Farbs!”
In our ministry, this image of Bill kissing me has had huge emotional impact, especially when linked to our Red Hot Monogamy or Red Hot Romance Tips for Women books. This photo captures that more than success in writing or speaking, it is success in our marriage that really matters to us. (And is is what we hope and pray our Love-Wise ministry helps as many couples as possible achieve.
What is my mission? Ask yourself, “How can I get others to feel about my calling, passion and mission, the same way I feel about it?” Or “List images you have seen that helped you feel called into the ministry you have today. For example, Bill and I are “marriage missionaries”, much in part to the chaotic, and anger-filled homes we grew up in. So images of couples in conflict will always catch my eye—and cause me to want to take action to give those in the photo a better, happier life!That is why when I saw this photo of Linda and her husband, it caught my heart, and my eye, and inspired this blog!
Take some time and think through then talk through your ideas for images that will best represent you, your mission and reach your audience. It will be worth the time to create the image that will be “picture perfect!”
(photo of Pam and Bill and signature photo of the Farrels are by Rebecca Friedlander)