An influencer is someone who dedicates themselves to helping spread the word about your book. You, or your publisher, compensate them by giving them a free copy of the novel. Influencers can have a wide variety of influence. Maybe they are a librarian. Or a pastor’s wife. Or a school teacher. Or someone with a popular blog. Maybe they are a book reviewer. Or maybe they aren’t any of those things but do a great job at spreading the word about books.
Tag: marketing
This is our archive pageMarketing and Writers Conferences – Update
Hi, all – Ava Pennington here, back from the Florida Christian Writers Conference (FCWC). While I was at the conference last week, I blogged about the relationship between marketing our books and attending writers conferences. If you missed it, here’s the link. This week I’d like to compare that post with my actual experience.
Out With the Old and In With the… Old
How to Reinvent Your Merchandising Postcards, bookmarks, business cards and flyers have all been consistent elements in book promotion for several years. Together they make a standard part of a publisher’s marketing plan and an asset to an author’s promotion toolbox. And yet, they are just so… old. Marketing is about creating a splash and catching someone’s attention. More than that, our industry requires marketing campaigns to build relationships with readers. Merchandising pieces have traditionally offered a take-away that not only catch attention but also give the reader something to look at later to remind them of a book’s title,…
Making the Most of Small Talk with Editors
Aloha from Karen Next week I’ll be teaching at the Florida Christian Writers Conference. Preparing to go is also a time I reflect on all that happened over the years of attending conferences. Amazingly, it’s been short, quick chats that led to many books.That’s a good reminder to connect with anyone, and make the most of every opportunity. Let me share a few of those past chats and what happened.
Little Things Mean A Lot
Hi, all – Ava Pennington here. Happy New Year, everyone! New year, new calendar. I love the potential of a brand new calendar, don’t you? All those pristine pages with their empty little boxes…well, they started out pristine when I unwrapped the cellophane. But they’re filling up quickly! As I look back on the past year, I had so many thoughts about how to market my book. I had planned certain tasks for six months before publication, three months before, the month before, the week of…you get the idea. Unfortunately, the calendar got away from me, and many of those…
My Book is in Print – What’s Next?
Hi, all – Ava Pennington here. I had planned to offer a greeting from warm and sunny Florida, but we’re in the middle of a cold spell (well, cold for us, anyway!). That’s okay, because the brisk weather just makes it feel all the more like Christmas! My last several blogs have been about the launch party for my first book, One Year Alone with God: 366 Devotions on the Names of God. Now that the book launch party was a success and my book has been available for two months, what’s next? Once the launch party ended, there was…
Ups and Downs of Acceptances and Rejections
Aloha from Karen Whiting, CAN treasurer Yesterday I received news that a promised contract arrived and news that another proposal had been rejected. In reality, the current contract is all I can handle well so that’s okay with me. But there’s a story behind the responses and reasons why the contracted book received a comment from the editor, “This is the best book proposal I’ve seen this year.” As a member of CAN I’m often hearing news of acceptances and rejections friends receive. That’s normal in this industry. The acceptances increase as authors gain experience and learn to market better…
The (Launch) Party’s Over
Hi, all – Ava Pennington here. My last two posts were about planning a book launch party for my first book, One Year Alone with God: 366 Devotions on the Names of God. I’m not a marketing expert, but I learned as much as I could from those who are. The posts described the planning necessary for a successful launch party. In case you missed them, check out Planning a Launch Party – Part I and Part II. Well, the party was a success! Almost 100 people came to celebrate with me and it was a special time shared with…
I’m Planning a Party! – Part II
Hi, all – Ava Pennington here. Planning a book launch party is a labor of love. It’s a lot of work, but since it’s for my baby, I don’t mind! Last month I covered planning and logistics for a successful book launch party. If you missed it, here’s the link to Part I. This month, let’s talk about invitations and publicity for your book launch party.
Ministry, Money, and Marketing
Aloha from Karen, the treasurer of CAN, As Christian authors we all have a heart to minister to people, but the reality is we also need to make money and market the messages we write. One way to help build passive income, market, and write is with online writing. There are various ways to get paid for online writing, we can usually link from our blog or website to articles we write online, and we can write content that reflects our message.
