Your best bet … for marketing

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Hi, I’m Linda J. White writing from Somerville, Virginia, where the cherry trees and Bradford pears are in full bloom, blowing blossoms everywhere and proclaiming the beauty of God’s creation. As writers, we, too long to bloom, to create, to proclaim his name to the four corners of the world. We write our hearts out, and then, well, how do we tell the world about it?

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Is Writing More Enough?

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You’ve probably heard it said, “To sell more books, a writer must write more books.” There’s some truth in that statement. If you write more GOOD books, people may stumble upon you in a bookstore or hear about you via word-of-mouth, and, after reading book #4, ask, “What else has this author penned?” And another set of eyeballs has been tapped. However, is that enough? Do writers of fiction have to spend every waking moment (when not actually writing) Twittering, Facebooking, and whateverelse-ing to get their name “out there”? Rob Eagar, founder of Wildfire Marketing, would say, “Yes, and No.”…

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Should I Have a Blog, a Newsletter or Both?

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Georgia Shaffer from Pennsylvania While you may have a blog or are considering writing one, you may also want to think about having a newsletter.  Newsletters can increase the number of people you reach and also build awareness of the various resources you have available. Darren Rowse, a professional blogger, speaker and consultant said, “I don’t sell services or products in my blog but I do sell through my newsletter.” Many of my author friends find his statement to be true for them too. They have both a blog and a newsletter. But it is in the latter that they…

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