Hi, I’m Linda J. White writing from Somerville, Virginia, where the cherry trees and Bradford pears are in full bloom, blowing blossoms everywhere and proclaiming the beauty of God’s creation. As writers, we, too long to bloom, to create, to proclaim his name to the four corners of the world. We write our hearts out, and then, well, how do we tell the world about it? Read More →
You’ve probably heard it said, “To sell more books, a writer must write more books.”
There’s some truth in that statement. If you write more GOOD books, people may stumble upon you in a bookstore or hear about you via word-of-mouth, and, after reading book #4, ask, “What else has this author penned?” And another set of eyeballs has been tapped.
However, is that enough? Do writers of fiction have to spend every waking moment (when not actually writing) Twittering, Facebooking, and whateverelse-ing to get their name “out there”? Rob Eagar, founder of Wildfire Marketing, would say, “Yes, and No.”
He claims marketing should not be hard. But simply writing more stories doesn’t cut it, either.
There are three things he notes in his Writer’s Digest article, dated January 27, 2012, entitled, “Tips to Make Selling Fiction a Reality.”
The three things he lists are: 1) Enhance your website; 2) Generate Effective Newsletters; 3) Connect your story to a current event or a cause.
For more details on how to accomplish these, click on the hyperlink above. It’s a short article, but it may help redirect your efforts.
I know it has mine.
C. KEVIN THOMPSON is an ordained minister, and his published works include, besides several articles in magazines and newspapers, two award-winning novels, The Serpent’s Grasp (winner of the 2013 Blue Ridge Mountain Christian Writers Conference Selah Award for First Fiction) and 30 Days Hath Revenge – A Blake Meyer Thriller: Book 1.
Blogs: www.ckevinthompson.blogspot.com (His Official Blog)
http://www.thehelpfuleducator.blogspot.com (His Blog for Parents of School-aged Children)
Facebook: C. Kevin Thompson – Author Page
Goodreads: C. Kevin Thompson
Georgia Shaffer from Pennsylvania
While you may have a blog or are considering writing one, you may also want to think about having a newsletter. Newsletters can increase the number of people you reach and also build awareness of the various resources you have available. Darren Rowse, a professional blogger, speaker and consultant said, “I don’t sell services or products in my blog but I do sell through my newsletter.” Many of my author friends find his statement to be true for them too. They have both a blog and a newsletter. But it is in the latter that they often market their books, coaching or speaking services.
At two different conferences, on opposite sides of the country, that I attended last year, several presenters touted the benefits of having a newsletter. I found this especially helpful since I was wondering if my monthly email newsletter was as outdated as that cassette tape. It turns out a newsletter is one of the top ways to engage with others because it provides these benefits: