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In The News Marketing

The #CANCrown Awards Are Open!

CAN Crown Awards
Excellence in Christian Marketing and Media for Books, Book Series, or Brand

Christian Authors Network Crown Awards

#CANCrown on social media

The CAN Crown Awards Celebrate Excellence in Christian Media and Marketing by Authors.

Purpose of CAN Crown Awards: To recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors.

Why? One crucial career area for Christian authors is marketing. (I know, stop rolling your eyes. Marketing can be fun!) The problem is that an author now has to wear so many hats. So many hats that the marketing hat may cause the whole stack to tumble if you don’t know how to make and follow through with a marketing plan.

Yes, there’s a second problem. Marketing has been an elusive beast that’s been difficult to master. We’re building a bridge over that chasm of author OR marketer to help you become author entrepreneur. Being a professional author means you are a business owner. A business owner that needs marketing to reach readers, retailers, and librarians.

What if we had some excellent examples?

What if those examples could shine a light for other authors fumbling in the dark? 

What if shining campaigns earned an award and even more promotion as part of that award?

Over the last few decades, the publishing industry has morphed into something completely unrecognizable. Authors have to be a Jack/Jill-of-all-trades from writing to design to marketing. Many authors self-publish while many are hybrids who do both traditional and indie arenas. The major need for any Christian author, regardless of publishing platform, is to learn and execute excellent marketing plans. The book of your heart can’t get into the hands of readers, retailers, or librarians without a great marketing plan. Though there’s some conference training, there hasn’t been a lot of examples of marketing campaigns that work. Campaigns may well be excellent, or not.

Who could know? There hasn’t been a recognition of those campaigns. Until now.

Introducing the inaugural #CANCrown Awards. The Christian Authors Network exists to help professional authors market their books. CAN is in the unique position in the industry to bring recognition to excellent marketing campaigns.

The benefit: Recognition nationally. Awards you can display on your website, book, book series, newsletter, social media, etc. Winning campaigns get more promotion via the CAN network of influence. Winners will be promoted in front of a large audience of publishing and film industry professionals during the Crown Awards during the ICVM/CAN Conference.

What does that mean? Winning means that for the small entry fee, you’ll get a lot more promotion of your book, book series, or brand. You’ll be able to display your award forever. CAN will promote your winning entry through our channels and expand your reach. But, we’ll also be sure to recognize all finalists. Entering the #CANCrown Awards magnifies your marketing efforts. Feedback from judges will help all entrants gain insight into more effective marketing, may help tweak an ongoing plan, and encourages excellence in all we do as Christian authors.

Read the #CANCrown Award entry rules, then enter by Oct. 18, 2019 (contest closes at 11:59pm Pacific)

Learn more:

We’re honored to be featured on The Write Conversation Blog with an article about the awards.

https://thewriteconversation.blogspot.com/2019/08/a-contest-to-help-tame-elusive-beast-of.html

We’re honored to be featured on Blue Ridge Mountains Christian Writers Conference Blog about the awards.

The CAN Crown Awards—A Crowning Achievement for Market-Minded Inspirational Authors

With deep gratitude to our #CANCrown Awards Committee: Edie Melson, Karen Whiting, Dianne Barker, Linda Kozar. I had the distinct honor of working with these wonderful, wise, and thoughtful women in designing this opportunity for you, Christian authors, to help you get your books, book series, and brands into the hands of readers, retailers, and librarians. —Angela Breidenbach

 

 

Author and genealogist, Angela Breidenbach
CAN President, Author and Genealogist, Angela Breidenbach

 Angela Breidenbach is the president of the Christian Authors Network, a bestselling author of 18 books, speaker, genealogist, and a techie enthusiast. 

 

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Marketing

FOLLOWUP FROM FACEBOOK PARTIES

Darlene Franklin
Darlene Franklin

Hello, it’s Darlene Franklin (http://darlenefranklinwrites.com/) again! I enter the marketing arena with some fear and trembling, since I sit at the knees of people are masters of the craft, such as my publisher, Cindy Hickey. But I also know that I do more social media marketing than many other indie published authors. So . . .I share what I’ve learned by trial and error. Something is working right.

A popular and fun use of Facebook is a “party.” I’m not discussing how to hold the party today, but what next? How can you utilize the momentum from the party?

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Marketing

USING UNUSUAL HOLIDAYS TO PROMOTE YOUR BOOKS

dhfHi everyone! This is Darlene Franklin (http://darlenefranklinwrites.com/) in my first ever Marketing post for CAN.

Do you ever wonder how to inspire interest in an older title? One that I’ve used with some success is finding unusual holidays. Of course we can use major, federal or Hallmark holidays, but for almost every book you can find a matching holiday. Consider the holidays between now and Christmas:

  • MacIntosh Apple Day (Oct 3): Perfect for An Apple for Christmas, since the hero owns an apple orchard and is named “Mac”Intosh Cortland
  • German American Day (Oct 6): Works for my three books featuring German American heroes: Lone Star Trail, A Ranger’s Trail, Love’s Glory
  • Clergy Appreciation Day (October 12): Great for my stories with pastors as heroes: Miss Bliss and the Bear and Jacob’s Christmas Dream
  • Chocolate-covered Anything Day (Dec 12) and National Chocolate Day (Dec 24) both fit my story about a chocolatier, My Candy Valentine
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Marketing Writing Business

Social Media Mistakes to Avoid

Marketing Ideas From Cheri Cowell

Cheri Cowell

Social media is an important part of an author’s marketing strategy, but it can also work against an author if you make one or more of these big blunders. To make your social media a real winning strategy, avoid these ten social media mistakes.

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Marketing Writing Business

Risk to Reach

 

In this ever changing world, it is easy to want to sit back and watch others sink or swim. Have you ever been with a group and you all want to do something that appears fun, exciting, thrilling—like jumping off a rock ledge into a lake on a hot summer day? There is a moment when everyone dares everyone else to “go first”. Finally, the bravest (or maybe just the craziest) runs and jumps in!

Often new options of social media feel this way. There was a time when Youtube, Vimeo, LinkedIN, Facebook, GooglePlus, Twitter, Instagram, Pinterest or Periscope were new—and there will be MORE NEW options!

So why would we try to learn and use social media?

Because we all want to reach people with the hope and help offered through a personal relationship with God. We also want to strengthen individuals, marriages, families, churches, businesses, and communities (and countries!)

The Apostle Paul put it this way:

Although I am free in regard to all, I have made myself a slave to all so as to win over as many as possible. (1 Cor 9:19 NABRE)

As writers, speakers and book store owners—social media does handcuff us to the populous. It is time consuming, and many days we might even feel “enslaved” to the digital world.

But we do it (Likely not all forms, but a few favorite forms) because it is another road to reach some for Christ.

Yes there is a learning curve—yes, learning it will be time consuming, but just like learning to swim, when we learn it, we can enjoy using this skill! When we learn a few favorite social media methods,  we can use it to reach others. However, no matter your chosen favorite social media, to learn how to use it best, you have to jump in and SWIM.

We can take “swim lessons” from others who seem capable:

  • Leaders we can observe – We gain principles as we read and survey their choices.
  • Leaders we can help – We gain network friends and see the more inner workings as we participate.
  • Leaders we can become – We gain wisdom as we try—and maybe fail some and succeed some or swim and tread water somewhere between.

Bill and I are “jumping in”. In conjunction with the release of our newest books:

 

We will host a 7 Day Celebration of SIMPLE SUCCESS. Each day we will share a SIMPLE SKILL, a SIMPLE SUCCESS TOOL and a SIMPLE SUCCESS TIP. We are weaving together a “life raft” of social media to keep our Simple Skills ™ message afloat for 7 days.  We invite you to take a dip and jump in with us!

Go ahead, jump in with us, and we can all learn together! 

We will share videos, tweets, Facebook posts, infographics, images, quotes through the 7 days of emails—and in our social media.
Ways to jump in:

Lastly– you try a campaign too! And invite me to jump in on your team too!

Ready, set  . . . jump!

Bill and Pam Farrel
Bill and Pam Farrel

Pam and Bill Farrel are international speakers, authors of 40 books, and Co-Directors of Love-Wise.com

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Marketing

6 Social Media Trends for Authors and Speakers

Jackie M. Johnson
Jackie M. Johnson

Greetings from Jackie M. Johnson!

Keeping up to date with the latest social media trends isn’t always easy for busy writers and speakers. Things change quickly in the digital world, and we don’t always make time to read the most recent tech blogs or social media news.

Yet, authors are required to “grow our platforms” so we can build our brand, market our books, build community and connect with readers and potential readers—and much of that is accomplished online.

So I’ve culled 6 social media trends that may be helpful in your social media strategy.

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Marketing

Marketing Section of a Proposal Part 1

"Karen

Aloha from Karen Whiting

Proposals are important even if you plan to self-publish. They layout a plan for the book and help you define the purpose, competition, and marketing plans. The marketing section of a proposal is becoming more important all the time, so let’s focus on that!

 

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Marketing

Power and Benefits of Groups in Marketing

Aloha from Karen Whiting

DSC_1716 copyCAN offers great benefits to readers and blessings to members. It’s B&BHomeFrontgood to follow CAN because we post about marketing that others can adapt. It’s also good to see what a group does to glean ideas for your own group.

Let’s chat about how to multiply efforts greatly through team efforts that benefits all the members and blesses others.

 

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Marketing

Uping the Game With Social Media

Hi everyone!

Pamela Meyers here with another discussion on marketing your novel.

Recently, while in a Pam2011SmallChinFistdiscussion with a couple people from my
church, a woman asked me if I had a publicist. I replied that the publisher for my book releasing next spring has a publicist on staff that is available to me, but for my small press books, the marketing is pretty much up to me. At that point the man with us spoke up and recited the old adage, “To make money, you have to spend money.” I assured him I agreed, but with a very slim budget, most of the marketing has been up to me and I needed to be creative without a lot of expense. Then I added that I have a lot of input from my professional organizations as to how to go about marketing my books.

Later, as I reflected on that conversation, I stopped to thank God for providing me with CAN and those here who work so tirelessly to help its members get the word out about their books, and also for American Christian Fiction Writers (ACFW) to which I’ve belonged almost since its inception. Between these two organizations I have learned a ton about marketing, and yet feel I’ve barely scratched the surface.

One of the ways I want to push the publicity for my next book is to utilize Twitter more than I ever have. During the launch of Thyme for Love I sent out Twitter posts with links to where the book could be purchased, giveaways during my blog tour, and anything else related to the book, but I keep asking the question:  Can I do more?

My pastor recently reported that after posting a website link on Twitter for my church’s radio and on-line ministry website, the website received 34,000 hits in a 24-hour period. That started the wheels in my head spinning, and I began to wonder what else I could do to stir up peoples’ interest enough to go to Amazon to order my new book.

This month at CAN we are seeing first hand how a team of people can bring about positive results more effectively than just one person. I don’t have near the number of Twitter followers to generate 34,000 hits by myself, but we can help each other in this way by agreeing to publish the Twitter posts that are being gathered every week.

It takes more than saying “Buy my book by going to this link.” We need to think creatively about how to get people interested in learning more about our books. This can be done by starting out with a tease, or asking a question to which they have to go to the link to find the answer, or holding a give-away and getting people to your blog to sign up for the drawing. But there has to be even more we can be doing. I’m just now starting to noodle what else I might do so I’ll be ready when the release date gets closer.

Have any good ideas to share? Please leave a comment!

Categories
Writing Business

I finally took the Pinterest Plunge: tips

Headshot professional:friendly  

Cheri Cowell here.

I've been a lurker for several months. There were several reasons for my reluctance 1. I didn't want to spend time on a fad that would fade, 2. I couldn't see adding one more social media need-to on my list of must-dos, and 3. I just didn't get it. I didn't see how I'd use Pinterest and how the time invested would offer a worthy return. But, after several months of reading the stats (Pinterest looks like it is here to stay and its power as a good return on one's investment is now proven), I finally decided to take the plunge. Here is what I found.