In my book, Becoming a Brave New Woman, I share one of the moments of exhaustion that we all experience at one time or another:

I had weeks of back-to-back speaking engagements. On a trip to Colorado, I remember thinking, “Wow, this is great! My flight got booked with some breathing space. I’ll get there early, take a nap, shower and feel so refreshed.” I arrived at the Denver airport only to discover that my connecting flight was canceled, and I was stuck in the airport for five hours. I would have to dress for the event in the airport restroom and step off the plane and go immediately to my speaking engagement. My heart sank. How was I ever going to get the rest I needed stranded in an airport?

I walked the terminal and prayed. I spotted an empty gate; one that had a door that opened to the outside with fresh air streaming in. With a little ingenuity, I created my own lounge chair by placing my suitcase under my legs and my purse under my head. I began to read a book by A.W. Tozer about the character of God. The book was packed with verses, and I just devoured it. As I read, some birds hopped into the terminal and began to feed on the crumbs of tourist food. I thought of the verse, “Look at the birds of the air; they do not sow or reap or store away in barns, and yet your Heavenly Father feeds them. Are you not much more valuable than they?” (Matt. 6:26).

I smiled, read the final page of my book and drifted off to sweet slumber – in the airport! I awoke an hour later, refreshed and thankful that those who wait on the Lord gain renewed strength.

 

Men Are Like Waffles, Women Are Like Spaghetti by Bill & Pam Farrel

Men Are Like Waffles, Women Are Like Spaghetti by Bill & Pam Farrel

Pam Farrel is an international speaker, author of 46 books including  Devotions for Women on the Go, and Discovering Hope in the Psalms: A Creative Bible Study Experience. She and her husband Bill co-direct Love-Wise, helping people with their most vital relationships. When she is not speaking or writing, you may find her kayaking to get her mail from her home on a live aboard boat in Southern California.

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Day 14 - (Butchart Gardens) 182_2Musings From a Tired Marketer- Cheri Cowell

I sat down to write this month's post and realized I'm tired of marketing. Some of you may find it shocking that I'd admit to that in writing. On the other hand, some of you may find it refreshing, even burden-lightening. I hope it is the later. Don't worry, I'm not throwing in the towel, but there are a few things I've learned from being in this familiar place. As I share with you today, I'm reminding myself of truths that often are lost when we spend so much time and energy marketing.

The first truth is good marketing is about building relationships with readers and building relationships is hard work. It is tiring. It is difficult to put yourself out there day after day, but as writers who promote our messages, that is what we do.

The second truth is that as Christian authors we have a foe who is fiercely working against every effort we make. We can only stand strong so long against this prince of darkness before we grow weak and tired.

The third truth is the enemy of best is good and when it comes to marketing many of us are doing a lot of good, but we aren't doing our best. We hear from experts that we must do this and that so we juggle all these balls and inevitably we grow tired.

As I've said, I've been here before so over time I've fallen prey to these lies even though I know these truths. It is easy to do. The good news is when you and I recognize the symptoms we know it is time to apply the Great Physician's balm. What is it? The first step is to do what our Lord did frequently. He was promoting a new Kingdom and ran into the same obstacles we do. Scriptures tell us he "went away" to pray, to rest, and refuel. We need to get away from computers, cell phones, deadlines, and demands.

The final step is what I do when I'm away with my Lord. I fall on my knees and repent for the umpteenth time of placing myself, my ego, my abilities, my message, my, my my, me, me, me on the throne I've said belongs only to one King. Then I ask my Marketer in Chief to guide me, direct my efforts, open the doors He wants to open, to clear my deck of those things He doesn't want me doing, to help me be an effective instrument in His hands to reach the people He wants me to reach, even if it doesn't bring the numbers the industry tells me makes my efforts a success. Then I must sit and listen.

I'd love to hear what your Marketer in Chief tells you. Then next month, after my time "away" I'll have more to share and I won't be so tired anymore. www.CheriCowell.com

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Sherry Kyle headshot

Sherry Kyle, here, writing from my laptop in central California.

Do you feel tired today? Has the festivities of Christmas worn you out? Maybe you had a deadline on top of all the shopping, decorating, and baking this past month and you’re at the end of your rope. Or perhaps it’s been a dry season and you’re hoping for a new book contract. 

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