Using Christmas Marketing All Year Long

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Merry Christmas From Cheri Cowell Now don’t turn me off before hearing me out. I’m not talking about the annoying and sometimes over-the-top commercial marketing all of us are tired of by now. I’m referring to the marketing God did that first Christmas to tell the world about His great gift. What do I mean by calling God’s work marketing? Marketing in the positive sense means sharing the good news about something so as to entice others to [join, buy, get, receive or] desire to have. There are three things we can learn from God’s marketing plan—three things you and…

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The Right Balance in Promotion

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Aloha from Karen, CAN Treasurer A friend who is a promoter mentioned that people can easily do damage when promoting themselves. They may talk too long, push too hard, or sound like a carnaval barker. Listen to ads and what turns you off, as well as what piques your interest in a product. And our talk, as Scripture reminds us, should be seasoned with salt (lightly not forceful selling).  

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Ode to the Christmas newsletter!

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Tricia Goyer here: I don’t often use the word “promotion.” Instead I like to think of my efforts as “sharing the good news” of what has been happening with my writing. During the holiday season there’s no better way to do this than through a Christmas newsletter. Below is my newsletter. There was a lot of good news to share, including good news about my book releases and my up-coming projects. I’ve found that my friends and family like to celebrate with me …. and they often share my books with friends. Yeah!   Goyer Christmas Letter 2010   There…

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My Book is in Print – What’s Next?

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Hi, all – Ava Pennington here. I had planned to offer a greeting from warm and sunny Florida, but we’re in the middle of a cold spell (well, cold for us, anyway!). That’s okay, because the brisk weather just makes it feel all the more like Christmas! My last several blogs have been about the launch party for my first book, One Year Alone with God: 366 Devotions on the Names of God. Now that the book launch party was a success and my book has been available for two months, what’s next? Once the launch party ended, there was…

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