Bethany Jett
Sarah Sundin

Sarah Sundin

Greetings from Sarah Sundin from California, where we’re just beginning to emerge from our lockdown cocoon—fully masked, of course. Today I have the joy of interviewing multi-published author Bethany Jett. She’s a military wife, a former cheerleading coach, an entrepreneur—and a writer with (get this!) a paper allergy. Say it isn’t so! Bethany is here to share about her new book, Platinum Faith.

Please tell us about your book, Platinum Faith: Live Brilliant, Be Resilient, and Know Your Worth.

In Platinum Faith, authors Michelle Medlock Adams and Bethany Jett examine twelve unique properties of the precious metal platinum to show us how to embrace our true worth and cultivate a deeper faith in God. Combining relatable stories with inspirational insights, they unpack each property and share spiritual and practical applications for your life.

Bethany Jett

Bethany Jett

Sounds wonderful! How has God used the message of your book in your own life?

The chapter on Responding vs. Reacting is the chapter that I continue to be reminded of…on the daily. When something frustrating happens, I have to remind myself to stop, wait, and respond versus flying off the handle. Platinum is non-reactionary, which means it can “sit next to” other compounds and not change. In the same way, I need to take hard times to God and think through the next steps before reacting in a negative manner.

Such valuable advice in these chaotic times. What was the hardest section to write?

Platinum Faith, by Michelle Medlock Adams and Bethany Jett

Platinum Faith, by Michelle Medlock Adams and Bethany Jett

Platinum Faith was the most difficult book I’ve ever written because I had to take a deep dive into areas of my life that I’d tucked away and marked as Painful: Do Not Disturb. The hardest section for me was the loneliness chapter. I’ve never talked about that 8th grade field trip before, so having to consolidate the depths of those emotions in just a couple hundred words was absolutely a stretch.

Eighth grade should simply not exist. On a more pleasant topic—and anything is more pleasant than eighth grade—what would be your ideal writing place? And…what’s your actual writing place like?

My ideal writing place and my actual writing place are the same. Fortunately, I’m sort of a homebody! For nonfiction, I like to write with my feet on the ottoman, tucked into the corner of the couch with my laptop, wrapped in a blanket with a coffee to my left and binge-watching Netflix. With fiction, I can’t seem to write using my laptop—which is crazy! Instead, I write using my iPad and a Bluetooth keyboard and my favorite place to be is outside on my patio (if the Florida weather is cool enough). Otherwise, same scenario with the sofa!

What is one thing about writing that you wish non-writers knew?

I wish non-writers knew that there are literary styles or decisions that are made by the publisher that the author has no choice but to follow, like whether or not to use Oxford comma or capitalize the word Scripture. When I see people give negative book reviews based solely on things like that, I wish I could do a PSA!

Preach it! What do you read for pleasure? What are you reading right now?

I adore YA fantasy. I’m continuing to read through the backlists of Victoria Schwab and Holly Black.

Tell us about your favorite library memory.

I was trying to quickly grab some “for fun” novels before my kids got bored in the children’s section and felt overwhelmed with the rows of books. I knew I wanted some sort of suspense novel but I’d read through a lot of my favorite authors and didn’t know who to read next.

I found myself opening my Instagram app to @crimebythebook, a bookstagram account focusing on crime fiction. As I scrolled through her page, scribbling authors’ names on a scrap envelope from my purse, I realized that I was using social media to determine my personal reading decisions. Why wasn’t I doing this same type of thing on my own accounts and providing value for my audience? It was a game-changing moment for me.

I love it! What are your hobbies or activities or passions outside of writing?

Happy Planning, hands down. It’s the perfect blend of scrapbooking, stickers, favorite pens, and organization. I can’t even begin to express how calming it is, not to mention that when I set aside the time, I feel more creative and more on top of my schedule. Love, LOVE, love it.

Please tell us about your next project, Bethany.

I’m currently working on a YA nonfiction book exploring the topic of identity, as well as a YA Urban Fantasy exploring the contradictions between empathy, ambition, and the people caught in the middle.

What intriguing concepts! Thank you for sharing with us today!

To learn more about Bethany and her books, please visit Bethany’s website and Bethany’s blog.

Writing for Him,

Sarah Sundin

Sarah’s website

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Bethany Jett

Bethany Jett

Bethany Jett’s motto is “Learn everything you can; teach as you go.” She is a multiple-award-winning author, ghostwriter, and speaker. An entrepreneur at heart, Bethany owns multiple businesses and completed her MFA in Communications, focusing on marketing and PR. Connect with her at BethanyJett.com.

Links:

| Website | Blog | Facebook | Twitter | Pinterest | Goodreads | LinkedIn | Instagram |

Books:

Speaking:

  • Women’s issues (All topics can be seen here.)
  • Dating & YA issues
  • Writing and Marketing
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2019 CAN Crown Award Winners

Christian Authors Network

Presents…

2019 CAN Crown Award Winners

CAN Crown Awards

Excellence in Christian Marketing and Media for Books, Book Series, or Brand

Purpose of CAN Crown Awards: To recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors.

Top award winners also received a marketing package. Links to many of the interviews and other promotions are below each winner’s name. Specific interview acceptance by any venue is outside of our control. But the prize package includes CAN requesting major media interviews such as those below for contest winners in 1st-3rd place. No specific interview is guaranteed at any time. Please enjoy those we have listed as an example of past winners’ experiences.

Outstanding Broadcasting Award

Gold: Dr. Saundra Dalton-Smith, for promotion of her book Sacred Rest: Recover your life, renew your energy

Silver: Michelle Medlock Adams & Bethany Jett for their book Platinum Faith (double-finalist, Silver, Outstanding Broadcast Media)

Bronze: Susan Neal for her book 7 Steps to Get Off Sugar & Carbohydrates, (double-finalist, Bronze, Outstanding Broadcast Media)

Finalist: Michelle Medlock Adams for her book Dinosaur Devotions (Double-finalist, Finalist, Outstanding Broadcast Media.)

Outstanding Web Presence Award

Gold: Carla Hoch for her Fight Write brand

Outstanding Visual Media Award

Gold: Adria Wilkens for promotion of her book and brand, The Joy Box Journal

Silver: Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse in The Night Before Christmas

Bronze: Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse Easter 

 

 

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Linda Goldfarb

Linda Goldfarb is a bold communicator who’s frequently quoted by her readers, audiences, and clients that, “transparency transforms!” She’s an award-winning author, international speaker, certified personality consultant, professional actress, audiobook narrator, podcaster, and board-certified Christian life coach. When Linda’s relaxing, you’ll find her sipping frothed coffee on a comfy couch or photographing nature from odd angles while she and her hubby, Sam, play golf and hike their way across the USA.

Tell us about your award-winning book.

We, Kelly Harris and I, are blessed that two of our books won awards this year. Lovey Mouse in The Night Before Christmas and Lovey Mouse in An Easter Story intertwine common seasonal celebrations with biblical truth in a family friendly environment. These two early reader books share experiences from the life of Eliza Jean’s family and one of her favorite stuffed toys, Lovey Mouse. The pages are filled with beautiful illustrations, the words are easily understood, and the meaning of each story goes as spiritually deep as parents, grandparents or caregivers want to take them. One reviewer wrote, “This is the Christmas story that SHOULD be in every household.”

Each book includes additional craft and interaction helps for parents.

Written by Linda Goldfarb and Kelly Harris

Lovey Mouse in An Easter Story

What inspired you to write it?

Kelly and I wrote these books as an extension product of my coaching business. We discovered a need; parents struggle with talking about different celebrations with their kids. These books help parents share and explain the true meanings behind both seasonal celebrations to their children without sounding preachy or disconnected from life.

How would you describe this book to someone in a 30-second blurb?

The Lovey Mouse children’s books depict seasonal family celebrations intertwined with biblical truth to help parents explain the deeper meanings of each season in a child-friendly format.

What genre do you focus on and why?

These children’s books are actually offshoot products to equip parents. I write mostly nonfiction.

Tell us about how you developed your marketing campaign.

When the vision came to produce these books, the Christmas one first, our window of marketing opportunity was very small, so we pulled out all the stops. Social media is key of course.

My platform and Kelly’s target different audiences and that’s a great thing, so we used the small posts on both and asked others to share.

We started with teasers, getting our contacts excited about what was coming. Then with only a few weeks before Christmas, we changed our teasers posts to ones of urgency. Get yours today! Be the first to…, We can deliver! Buy in bulk and save! Many of our buyers bought more than one and recommended the book to organizations, who bought them in bulk.  We also had local book signings and offered autographed copies online.

We used meme’s, FB lives, and broadcast email.

Lovey Mouse in The Night Before Christmas

What worked best?

Prayer. I know it sounds cliché but for Kelly and me, we never take prayer lightly. God must be in it or we don’t do it.

As far as social media, I can’t say for sure, but we received a lot of attention and shares with our FB live reading of the book—that was a winner. Anytime you give your potential buyers a taste of the product and they like what they hear or see, it’s a good thing.

For our second book, we had a sponsor who covered all the production costs. He and his wife purchased the first book, several of them in fact, and they were more than happy to get behind the Easter project in a way that made it possible for us to give hundreds away as well as sell them.

Moving several thousand books in a short amount of time was certainly a God thing.

What would you do differently?

Ha, ha! Start a lot earlier in the process to begin with.

Though we consider our campaign a success, we would get more people on board as part of our launch team.

What are you continuing to do to market your book long term?

Since these are seasonal books, we are creating seasonal promotions and bundling them for a lower cost to consumer. We are also speaking and doing interviews.

What is the hardest part of marketing? Why?

Choosing your first step. There are so many options available. I think we can get hung up on which direction to go because we don’t want to waste time or monies in the process. It’s a good thing to be aware of, but it can also shut down momentum before it has a chance to start.

Choose a plan, no matter what it is and see it through to the end.

What’s the best part of marketing? Why?

I like the challenge of making the marketing more streamline. It also moves me out of my comfort zone a bit, as I prefer full control, but yeah, it’s not all about me—God’s way, will, and timing are always active in our marketing efforts. I think that’s what makes it the best part, His involvement.

What’s one unusual fact about your marketing?

Our books are season specific, which means you experience an off-season where sales will be low. But the flip side is, they never go out of date – win, win.

Do you have other books? We’d love to know. I have the LINKED Quick Guide to Personalities series coauthored with Linda Gilden, Loving the ME God Sees– a Bible study on relational transparency and The Art of the Interview: Before, During , and After Interview Strategies for Leaders, Speakers, and Writers.

What are you working on now? LINKED for Couples, book four in the series and a YA Fiction fantasy piece.

| Website | Lovey Mouse | Facebook | Facebook Coach | Instagram | Pinterest | LinkedIn |

Adria Wilkins, Bethany Jett, CAN Crown Awards, Carla Hoch, Dr. Saundra Dalton-Smith, Kelly Harris, Linda Goldfarb, Michelle Medlock Adams, Susan Neal

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Sarah Sundin

Sarah Sundin

Greetings from Sarah Sundin! Today I have the joy of interviewing one of CAN’s newest members, Michelle Medlock Adams. Michelle has written over eighty books for children and for adults. With her award-winning background in journalism, she’s written many biographies for celebrities as well. I think you’ll enjoy what she has to share!

Welcome, Michelle! Please tell us about your new book, Platinum Faith.

Michelle Medlock Adams

Michelle Medlock Adams

Platinum exemplifies some of the most rare, useful qualities of all metals. In Platinum Faith, we highlight twelve platinum properties and how they relate to our walk of faith. More specifically, we delve into how they parallel our divine calling, our eternal value, and the unlimited love God has for us. Read More →

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