When is it appropriate to use your trauma, personal drama, family emergency – or other catastrophe to sell books? Some might say, “Never!” —but then only presenting the rosy, perfect, polished side of life isn’t very authentic. Recently, my husband’s brush with death in a traffic accident, a ministry friend’s early step into heaven and a leader’s home fire all caused me to ponder, “When is it good or a part of God’s will to post on tragedy and turmoil?” Here are a few questions to ask before your post (especially if sharing a story will result in a profit…
Category: Marketing
This is our archive pageTips from the Pros: Ginny McCabe
Greetings from central Florida and the lovely town of Mount Dora. Although we’re not snowed in like some parts of the country, we’ve had colder nights this week than we have during much of the winter. (I don’t want to inspire coveting, so we won’t mention how “low” our temperatures have dropped). I have the privilege today of introducing you to experienced author and journalist Ginny McCabe. Ginny has lots to share, so let’s get started. Welcome, Ginny! How did you get into writing? From a young age, I knew I wanted to be a writer. I have spent much…
What Will Your Marketing Look Like in 2017?
by Sarah Hamaker, reluctant marketer With the start of a new year, our thoughts naturally turn to what we’ll accomplish in the 12 months of 2017. But if we don’t have a plan or idea of where we want to go, we’ll spend more time floundering and less time making progress. Top of your list of plans should be one that details what you’ll do for marketing.
How to Become an Expert
by Sarah Hamaker, reluctant marketer Being an expert can be fruitful in many ways, such as introducing you to new audiences and building your credibility. The Internet and email has made it easy to connect with writers to offer your services as an expert in your field or subject matter.
FIVE REASONS I’M THANKFUL I’M A HYBRID AUTHOR
Happy Thanksgiving Eve, everyone! This is Darlene Franklin (Darlene’s website) from Hillcrest Nursing Home. Two years ago, I dipped my toe into the realm of self-publishing/working with a small press after Love Inspired closed the Heartsong Presents book club line.
How to Conduct Interviews
by Sarah Hamaker, reluctant marketer Interviewing sources for articles doesn’t have to be a scary proposition. Most writers are curious people by nature—after all, many plots and plot points come about because a writer asked, “What if…?”
FOLLOWUP FROM FACEBOOK PARTIES
Hello, it’s Darlene Franklin (http://darlenefranklinwrites.com/) again! I enter the marketing arena with some fear and trembling, since I sit at the knees of people are masters of the craft, such as my publisher, Cindy Hickey. But I also know that I do more social media marketing than many other indie published authors. So . . .I share what I’ve learned by trial and error. Something is working right. A popular and fun use of Facebook is a “party.” I’m not discussing how to hold the party today, but what next? How can you utilize the momentum from the party?
Luv Clergy Couples
God calls us to bless those who bless us, and even shepherd our Shepherds: Gal. 6:6 says, “One who is taught the word must share all good things with the one who teaches.” Hebrews 6:10 reminds, “God is not unjust; he will not forget your work and the love you have shown him as you have helped his people and continue to help them.” Proverbs 11:25: “A generous person will prosper; whoever refreshes others will be refreshed.” We are all clearly called to reach out to build and bless those that build and bless us. Recently, our ministry held a…
How to Write Great Articles
by Sarah Hamaker, reluctant marketer Writing articles is completely different than writing books, so you need to approach article writing from a different perspective. Let’s first talk about the basics of an article.
USING UNUSUAL HOLIDAYS TO PROMOTE YOUR BOOKS
Hi everyone! This is Darlene Franklin (http://darlenefranklinwrites.com/) in my first ever Marketing post for CAN. Do you ever wonder how to inspire interest in an older title? One that I’ve used with some success is finding unusual holidays. Of course we can use major, federal or Hallmark holidays, but for almost every book you can find a matching holiday. Consider the holidays between now and Christmas: MacIntosh Apple Day (Oct 3): Perfect for An Apple for Christmas, since the hero owns an apple orchard and is named “Mac”Intosh Cortland German American Day (Oct 6): Works for my three books featuring German…
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