Marketing Tips From Cheri Cowell In this fiercely competitive book world where readers are overwhelmed with choices, a book with an award immediately stands out from the crowd. Before you jump on the contest bandwagon, here are a few things to consider.
Category: Marketing
This is our archive pageTips from the Pros: Christine Lindsay
Happy end-of-August from lovely little Mount Dora, Florida, where the dwindling days of summer yield temperatures in the lower rather than the higher 90’s. Today, I’m delighted to introduce to you my friend, author Christine Lindsay, who lives a few thousand miles north of me in beautiful Canada. I say “friend” because, although we have yet to meet in person, she and I have interacted quite often via the Christian Authors Network. I’ve come to appreciate Christine a great deal, and I know you will, too. Let’s get right to our time of Q & A. Welcome, Christine! How many books do you have published, and…
A Picture is Worth a Thousand Words
This is a hard to swallow quote for those of us who write and sell words. But it was someone just like us who, allegedly, first uttered this now timeless catchy phrase. In 1927, newspaper journalist Fred R. Barnard, shared this quote to express the need for a photo to accompany important articles and ads. And the principle has never been more vital than in today’s digitally cluttered cyberspace. I asked one friend of mine, author, Linda Goldfarb, if I could share a few of her personality-packed photos to give all of us authors, speakers, bookstore owners, a fresh way…
How to Pitch Articles to Editors, Part Two
by Sarah Hamaker, reluctant marketer Last month, we talked about basic query don’ts. This month, we’ll tackle basic query dos. We’ll wrap up in September with the anatomy of a query letter.
Tips from the Pros: Kathy Harris
Greetings from summer-steamy Mount Dora, Florida. It seems less steamy than usual, however, because of the almost-three weeks I spent on a mission trip in the tropical country of Panama during June and July. It’s all about perspective, right? Today, we have an encore perspective from one of our CAN authors, the lovely Kathy Harris. Let’s see what she’s learned about book promotion since the last time we featured her here on our CAN blog. Welcome, Kathy. I look forward to learning more about you. Let’s get started! How many books do you have published? What are a few of your latest?…
2016 CAN Scavenger Hunt Winner…
Winner of the 2016 CAN Scavenger Hunt is… Mary McClellan! CAN Scavenger Hunt (Blog Hop for Books and Prizes) July 17-23, 2016 Congratulations to Mary McClellan for winning the grand prize!
It Takes a Network!
Marketing in today’s world takes a team—a well- oiled machine of wisdom– or at least a circle of friends committed to share each other’s PR and “street team” nuggets so everyone moves their ministry and business forward. This year at ICRS (International Christian Retail Show) the CAN Author Bootcamp was just that– a WEALTH OF WISDOM!~ ! In a wonderful “meeting of the minds” CBA (Christian Bookstore Association, CAN and Harvest House Publishers sponsored a very informative morning. I had the joy of kicking off the morning with a keynote on 7 Simple Skills to Success in Publishing where I…
CAN Scavenger Hunt July 17-23, 2016 Stop #2
The Christian Author’s Network announces the CAN 2016 Scavenger Hunt! Since you started at the page on our website, and were led to this page, this is now stop #2 on the CAN Scavenger Hunt… in a moment, you’ll find the link near the bottom of this page to the next stop on the list. Play and enter to win a grand prize of 26 books from CAN authors. Enjoy meeting Christian Author Network members on their personal blogs as you seek clues for the chance to win our grand prize: 26 free books, one from each participating CAN author! Catch…
How to Pitch Articles to Editors, Part One
by Sarah Hamaker, reluctant marketer Last month, we talked about how to find outlets for your articles. Today’s topic is how to pitch those articles to editors in a query. In our fast-paced world, writers often have only less than a minute in which to make a good impression on editors, producers and publishers. That’s why every writer should hone a fantastic query or pitch for each piece of work, whether it’s an article, a book, or a radio or TV segment.
Marketing: Face-to-face
Linda J. White here, writing from my shady back deck in Somerville, Virginia. I just got back from the Eastern Shore, where I had book signings at two independent bookstores at the beach–just one of my face-to-face marketing techniques.