Marketing in today’s world takes a team—a well- oiled machine of wisdom–  or at least a circle of friends committed to share each other’s PR and “street team” nuggets so everyone moves their ministry and business forward.  This year at ICRS (International Christian Retail Show) the CAN Author Bootcamp was just that– a WEALTH OF CBA CAN auhtor boot camp pamWISDOM!~ ! In a wonderful “meeting of the minds” CBA (Christian Bookstore Association, CAN and Harvest House Publishers sponsored a very informative morning. I had the joy of kicking off the morning with a keynote on 7 Simple Skills to Success in Publishing where I shared  the God-empowered story of how Bill and I have survived and thrived for three decades in Christian publishing. (watch here (video thanks to Linda Goldfarb)

I have always loved passing right along any wisdom, connections, links, advice others have shared with me because this world is so dark that it takes ALL OF US holding up God’s light of love and truth to piece the darkness. Because of the world’s great need, we cannot, not should not, be selfish with the information we have gleaned or the advice others have passed on to us. That is what I love about CAN! Each person helping encourage and equip the other for greater success.

cba author bootcamp cba presI had the joy of hearing from so manty BRILLIANT leaders at the author bootcamp. Here is a quick list and my grateful THANKS! Because my husband and I learned SO MUCH TOO ) :

The Seinfeld Secret by Anita Agers Brooks

Websites and Plugins by Angela Breidenbach

15-Minute Writer by Dena Dyer

Marketing With Memes by Linda Kozar

Organizing Your Writing Life by Susan G. Mathis

Professional Organizations for Authors by Ava Pennington

CAN Your Marketing Movie by Maureen Pratt

Know Your Audience by Cynthia Ruchti

Reaching Reader Groups by Karen Whiting

Connect With Sponsors by Lynda T. Young

Ava Pennington shared a long list of organizations, affiliations, and networks that authors can join. Other than CAN, let me share four others that have been a source of encouragement, equipping and inspiration to me in this past year.

(Handouts from these mini seminars  available here)

cba author bootcamp Can bar harvest hosue

AWSA: Advanced Writers and Speakers Association. This group, started by author, Linda Shepherd, in 2011, is compromised of the top 10% of women Christian authors. AWSA hosts an annual summer conference the few days pam carol kent linda shepherd icrs 2013leading up to ICRS. In addition, they offer MasterMind groups for the more serious entrepreneur author; and a daily online “loop” filled with encouragement, equipping and positive support for the group’s members.

Bridge Builders: This is a new group to  most, but it’s founder, Maria Keckler is a long term friend of ours. We first met Maria when she and my husband, Bill, were both working for Dr David Jeremiah at Shadow Mountain Church in San Diego . Everything Maria has ever done is EXCELLENT A+ quality! I had the joy of being a cheerleader to her as she penned her first book, Be a Bridge Builder. She has gone on to create a power-packed online pam maria arlene at m hayattprogram for entrepreneurs’: Business Breakthrough University (of all kinds of businesses including writers/ speakers) . She is brave, bold, and Biblical and she has the ability to synthesize information gleaned from some of the world’s most successful business minds into a use to access, easy to implement format. Maria is a brilliant encourager and equipper who can take a person’s hopes and dreams and help turn them into a successful reality.

CWEN: Christian Women Entrepreneurs’ Network is a local (San Diego) networking group founded by Rebecca Garcia. These women, pam rebecca cwenfrom a wide variety of businesses, are joining together to equip one another, support one another but mostly grow in Christ so as they work their businesses they each reflect Jesus and glorify the God who gave them their talent, dream and platform.  If  you do a little research in your city or community,  you may have a similar network of Christians in Business.  I have three of four other local networking groups I speak for and am a member of– nothing like home town friends who you can hug, pray with and can pray for you!  If you can’t find one, maybe God is calling you to start one!

 

pam bill happy hug sail lightenedPam Farrel is the author of 45 books including best-selling Men Are Like Waffles, Women Are Like Spaghetti. She and her husband, Bill, are Co-Directors of Love-Wise.com. When they are not writing, or speaking some place around the world, you will likely find them walking the beach or sailing.

 

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The Christian Author’s Network announces the CAN 2016 Scavenger Hunt!

Since you started at the page on our website, and were led to this page, this is now stop #2 on the CAN Scavenger Hunt… in a moment, you’ll find the link near the bottom of this page to the next stop on the list.

  • Play and enter to win a grand prize of 26 books from CAN authors.
  • Enjoy meeting Christian Author Network members on their personal blogs as you seek clues for the chance to win our grand prize: 26 free books, one from each participating CAN author!
  • Catch us on this hunt beginning July 17-23, 2016.
  • Winner will be announced July 25th.
  • Check out 26 stops, each featuring a different CAN author, many featuring additional prizes or giveaways!
  • You’ll get fresh insights into each author and learn more about their writing.

*Due to international regulations and postage fees, prizes will be awarded to US Residents only. Individual contests within the hunt may vary, so please read rules presented with each giveaway.*

How it works:

  • Hop from the first blog post to the next and continue through to the last one.
  • Each post will contain a short phrase. (The phrase for this blog, #1, is “CAN is a group.”)
  • Contestants will string the phrases together in the order the blogs listed below.
  • The winner will win the grand prize of almost thirty books.
  • FYI: The phrase will be clearly marked, but may be difficult to find.

Click HERE! You’ll be directed to Rebecca Ondov’s site…CAN Scavenger Hunt stop #3

Once you are finished following the directions (in the last blog stop),
enter the drawing here: (click on this link below)

CAN 2016 Scavenger Hunt Entry Page 
(also CAN Scavenger Hunt stop #1, in case you started somewhere in the middle. You’ll end up back on the Entry Page at the finish line so you can input your entry.)

THE CAN AUTHORS PARTICIPATING IN THIS EVENT ARE in order here:

Rebecca Ondov, Sandra Orchard, Davalynn Spencer, Winnie Griggs, Kathy Collard Miller, Sarah Sundin, Dianne Barker, Lena Nelson Dooley, Anne Greene, Linda Kozar, Sherry Kyle, Jocelyn Green, Cheri Cowell, Margaret Brownley, Susan G. Mathis, Angela Breidenbach, Peggy Sue Wells, Pam Farrel, Kathy Ide, Elizabeth Goddard, Janet Bly, Miralee Ferrell, Andrea Kahn Boeshaar, Linda Rondeau, and Darlene Franklin (the last stop before entering your phrase).

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by Sarah Hamaker, reluctant marketer

Last month, we talked about how to find outlets for your articles. Today’s topic is how to pitch those articles to editors in a query. In our fast-paced world, writers often have only less than a minute in which to make a good impression on editors, producers and publishers. That’s why every writer should hone a fantastic query or pitch for each piece of work, whether it’s an article, a book, or a radio or TV segment. Read More →

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Linda J. White

Linda J. White

Linda J. White here, writing from my shady back deck in Somerville, Virginia. I just got back from the Eastern Shore, where I had book signings at two independent bookstores at the beach–just one of my face-to-face marketing techniques. Read More →

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This week, I signed a contract with Harvest House Publishers for my 45th book.  This one is a wonderful collaboration between myself and a wonderful Bible study teacher, Jean Jones and a very talented artist in Karla Dornacher  (see Karla on Etsy). We each bring our strengths to the book and we also pull our platforms together for greater reach and influence.

hope in pslams collage of writers higher rez

I have had the joy of co-authoring with some amazing people:jill saveage hearts pic

Jill Savage,  the founder and President of Hearts at Home  for Got Teens?  (Harvest House)

Doreen Hanna, the founder and President of Modern Day Princess ministry for Raising a Modern Day PrincePam and doreen pix princess party nov 2010 ass (for parents and leaders) and Becoming a Modern Day Princess for tween and teen girls (Focus on the Family/Tyndale)

Dawn Wilson, popular blogger at Upgrade with Dawn and founder of Heart Choices ministry for pam and dawn and LOl top of dial atlantaLOL with God: Messages of Hope and Help for Women

Stephen Aurterburn, Founder of New Life, Women of Faith and popular author of numerous titles for Devotions for Women on the Go ( and my steve Aurterburnhusband, Bill,  co-authored Devotions for Men on the Go Tyndale Publishers)

Chad Eastham teamed with us to reach the next generation with Guys are Waffles, Girls are like Spaghetti (Thomas Nelson)

And most importantly, my husband, Bill and I regularly co-author marriage and parenting books (to date   approximately half of our books are co-authored together) . A few of our most popular, bestselling titles are Men Are Like Waffles, Women Are Like Spaghetti; Red Hot Monogamy; 10 Best Decisions a Couple Can Make and 10 Best Decisions a Parent Can Make.

We actually started our publishing career with a co-authored book, where we teamed with our mentors, Jim and Sally Conway and jim conway and bill miwrite: Pure Pleasure Making Your Marriage a Great Affair.

“Two are better than one” is a phrase often heard at weddings, but that concept can be extended to ministry and business relationships:

Two are better than one, because they have a good return for their labor (Eccl 4:9)

The upside reasons to co-author:

Greater Flexibility: It may or may not be less time writing—because the time you save on sharing writing will be taken up with conversations, but it is less time in front of the screen and at the keyboard – typically. This team-player approach maybe helpful if you have a full plate of speaking engagements or a day job because you often “take turns” doing pieces of the book so your work time can be a little more diversified in the various tasks—not just mainly in front of the screen.

Greater Audience Reach: books that are co-authored or collaborations bring  each author’s sphere of influence into the circle come launch time. It could also mean a varied platform as one of you might be terrific at Instagram Book wall 1while the other rocks facebook. One might have a radio show or podcast while the other has a powerful online video presence. A co author might also have a reach into an audience you don’t have. For example, when we teamed with youth speaker of women of Faith’s  Revolve tour, Chad Eastham, so he could translate our “Waffles & Spaghetti” material to the net generation.

Greater  Trust: Often in a co-authoring situation, a reader will see two trusted or three trusted names and the power of so many quality people in one book is appealing so it can move a persons to buy the book.

Greater Balance: Sometimes co-authoring will help you gain those few extra hours to sleep, work out, or spend with your spouse of family.

Greater Veracity: With many voices, you must have agreement of theology. You are less likely to go off track spiritually with greater accountability.

Greater Friendships: All our co-authors have become dear friends because of the honest conversations and numerous hours spent connecting over deep, important ideas. We have also remained friends because up front we talk over co-author details so everyone if unified and pulling in one direction. We always have an agreed upon mediator, and to date we have never had to use that person/company.

Greater Synergy: Having varied ideas, styles, voices, passions is electric!  You may just enjoy the energy and excitement of a team project.

Co-authoring isn’t for everyone—but it could be for you.

Pam and Bill Farrel are the co- Directors of Love-Wise.com. Their newest co-authored book is A Couple’s Journey with God

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