Linda J. White here, writing from my shady back deck in Somerville, Virginia. I just got back from the Eastern Shore, where I had book signings at two independent bookstores at the beach–just one of my face-to-face marketing techniques. Read More →
This week, I signed a contract with Harvest House Publishers for my 45th book. This one is a wonderful collaboration between myself and a wonderful Bible study teacher, Jean Jones and a very talented artist in Karla Dornacher (see Karla on Etsy). We each bring our strengths to the book and we also pull our platforms together for greater reach and influence.
I have had the joy of co-authoring with some amazing people:
Doreen Hanna, the founder and President of Modern Day Princess ministry for Raising a Modern Day Princess (for parents and leaders) and Becoming a Modern Day Princess for tween and teen girls (Focus on the Family/Tyndale)
Stephen Aurterburn, Founder of New Life, Women of Faith and popular author of numerous titles for Devotions for Women on the Go ( and my husband, Bill, co-authored Devotions for Men on the Go Tyndale Publishers)
Chad Eastham teamed with us to reach the next generation with Guys are Waffles, Girls are like Spaghetti (Thomas Nelson)
And most importantly, my husband, Bill and I regularly co-author marriage and parenting books (to date approximately half of our books are co-authored together) . A few of our most popular, bestselling titles are Men Are Like Waffles, Women Are Like Spaghetti; Red Hot Monogamy; 10 Best Decisions a Couple Can Make and 10 Best Decisions a Parent Can Make.
We actually started our publishing career with a co-authored book, where we teamed with our mentors, Jim and Sally Conway and write: Pure Pleasure Making Your Marriage a Great Affair.
“Two are better than one” is a phrase often heard at weddings, but that concept can be extended to ministry and business relationships:
Two are better than one, because they have a good return for their labor (Eccl 4:9)
The upside reasons to co-author:
Greater Flexibility: It may or may not be less time writing—because the time you save on sharing writing will be taken up with conversations, but it is less time in front of the screen and at the keyboard – typically. This team-player approach maybe helpful if you have a full plate of speaking engagements or a day job because you often “take turns” doing pieces of the book so your work time can be a little more diversified in the various tasks—not just mainly in front of the screen.
Greater Audience Reach: books that are co-authored or collaborations bring each author’s sphere of influence into the circle come launch time. It could also mean a varied platform as one of you might be terrific at Instagram while the other rocks facebook. One might have a radio show or podcast while the other has a powerful online video presence. A co author might also have a reach into an audience you don’t have. For example, when we teamed with youth speaker of women of Faith’s Revolve tour, Chad Eastham, so he could translate our “Waffles & Spaghetti” material to the net generation.
Greater Trust: Often in a co-authoring situation, a reader will see two trusted or three trusted names and the power of so many quality people in one book is appealing so it can move a persons to buy the book.
Greater Balance: Sometimes co-authoring will help you gain those few extra hours to sleep, work out, or spend with your spouse of family.
Greater Veracity: With many voices, you must have agreement of theology. You are less likely to go off track spiritually with greater accountability.
Greater Friendships: All our co-authors have become dear friends because of the honest conversations and numerous hours spent connecting over deep, important ideas. We have also remained friends because up front we talk over co-author details so everyone if unified and pulling in one direction. We always have an agreed upon mediator, and to date we have never had to use that person/company.
Greater Synergy: Having varied ideas, styles, voices, passions is electric! You may just enjoy the energy and excitement of a team project.
Co-authoring isn’t for everyone—but it could be for you.
Lethal Harvest: A Novel
Co-authored with William Cutrer
Kregel, May 27, 2016
In the midst of a malpractice lawsuit, an IVF clinic loses its brightest embryologist in a freak traffic accident. When a bomb destroys the lab and almost kills one of the deceased’s partners, the remaining partner pieces together illegalities in the embryologist’s research on an egg harvest. As the Machiavellian plot comes to light, everyone connected to the clinic is in danger.
by Sarah Hamaker, reluctant marketer
Last month, we talked about how to figure out topics for articles. Today, we’ll tackle how to find outlets for your articles. Note that these will mostly be unpaid but since you’re using these articles for promotion, it’s okay to carefully choose some outlets for your work that don’t pay writers (or pay very little). Read More →
By Sarah Hamaker, reluctant marketer
Last month, we talked about how writing articles can be a fantastic marketing tool and platform booster. Today, we’ll tackle how to figure out what to write about for both fiction and nonfiction authors. Read More →