Marketing Ideas From Cheri Cowell
Many of us have found blogging a wonderful way to express ourselves, test ideas, and connect to readers. So we invest time, post our blogs and wait…we wait for someone to read the words we’ve woven into masterpieces. However, there is a better way than simply ‘waiting and hoping’ for someone to stumble upon your site. Here are a few ideas to craft a Blog Reader Drive so those posts will have the impact upon the world you always prayed it would have.
Six Steps for Creating a Winning Blog Reader Drive
1. Have a regular schedule for yourself that you can stick to. If you only think you can blog once a week, do that regularly. If you can only do it once a month, do that.
2. Develop a topic schedule. If you blog once a week, perhaps you will choose four topics–one for each week of the month–so your readers will get comfortable with the regular schedule. My second Saturday blog is Discussions with Your Sidewalk Theologian, and the fourth Saturday is Missional Living (you might guess my focus is theology and putting feet to faith)
3. Find other blogs that address the audience you would like to attract and comment on those blogs. Make sure you put a link to your blog in your signature. I connect with bloggers who also write about theology and missional work.
4. Guest blog on other blogs. Once you have some content on your blog, ask another blog owner who has more traffic if you can contribute a guest post with a link in it. Offer to have them guest on yours.
5. Link arms with other bloggers who are your peers and trade posts/links with them. We are all in the kingdom building business together so why not team up and help each other. This is a great goal for that next writers meeting or conference–make connections and put those connections to work for the Kingdom.
6. Write articles about your topic and submit them to content sites in your field, with a link in your bio at the bottom of the article.
Cheri Cowell is the author of several books including Parables and Word Pictures in the AMG Following God Bible study series and Living the Story: Reaching Outside the Church Walls. Her new devotional book, 365 Devotions for Peace, releases in December.