Aloha from Karen, People can see and preview books through video trailers. These cost money, or time if we develop them ourselves. With MACs it;s pretty easy to create one. And some authors, like Tricia Goyer, even ran a contest to let readers create the best video clip with a lower cost of a prize for the winner. Let's consider how to use a book trailer as a marketing tool.
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read latest news from our blogCAN Book Review: A Distant Melody by Sarah Sundin
A DISTANT MELODY by Sarah Sundin Review by Carla Stewart Publisher: Revell; Original edition (March 1, 2010) ISBN-13: 978-0800734213 Once in a while a book comes along that wraps its arms around you and so enchants you that you don’t want to the story to end. Sarah Sundin’s debut novel, A Distant Melody, is one of those books. At the height of WWII, a chance meeting brings Allie Miller and Walt Novak together, but Allie’s upcoming marriage, arranged by her wealthy parents, and Walt’s dispatch to pilot a B-17 bomber from an airbase in England, halts the romance before…
Story Part II: Where To Begin
Hi from Gail Gaymer Martin at www.gailmartin@aol.com While you read this, I am in Germany on tour singing with a Christian chorale. I love Germany so this is a special treat for me. And though I’m there, I didn’t want to leave out the next part of the Story Series which I’m providing for writers and readers alike. Story is taking an idea and bringing it to life by transporting the reader from one world to another through the experiences of a character on a mission striving to reach a goal with a purpose. It captures the reader along with the characters so…
The Phases of Your Dream Come True…
Greetings, Friends! Susie Larson here… Today I want to connect with you about the very real phases most of us walk through in order to step out and step into our dreams. Maybe you’ve read this famous Hudson Taylor quote before. These words inspire me: I have found there are three stages to every great work of God: It is impossible; then it is difficult; then it is done.
Marketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#10 here. So, on to Principle #11… Track your ROI – rigorously. In case you’re not familiar with the term “ROI” – it’s a marketing term for “Return on Investment.”…
Let Him Lead
Hello from Jeanette. I hope you are all enjoying your summer. For me, summer seems to include a lot of movies. Over the weekend I watched one that came highly recommended by my sister Sherry—the Young Victoria. The story followed Queen Victoria as an 18-year-old adjusting to her role as ruler of England. A scene from the end of the film really resonated with me; I couldn’t help applying it to the writing life.
Celebrating Freedom
Happy Day after Independence Day from Dianne Neal Matthews. Since the 4th came on a Sunday, many people get today off from work. But I’m sure there are plenty of writers out there like me—chained to a desk because of a tight deadline. That hasn’t stopped me from thinking about freedom, though…
ICRS News from the Industry
Aloha from Karen, treasurer of CAN, I’m at the International Christian Retail Show in St Louis, MO this week. This is where store owners, publishers, editors, authors, and agents come together to show case new books and products and interact.
Who You Are as Interviewer
Hi! Jan here continuing the conversation about interviewing. And yes, let’s make this a conversation. Join in! In my last post, in sharing interview tips, I included the following two: – Treat each person you interview as a person, with compassion and dignity. – Be aware when some aspect of their story may be a struggle for them to tell. What about those?
There’s Only One Superman
Happy summer greetings from Bonnie Leon I just finished a manuscript and turned it into my publisher. The usual rush toward a deadline plus unexpected adventures from life wiped me out. I’m still trying to recover. I have a new book, Touching the Clouds, releasing, so now comes the book launch and all that it entails. I’m feeling exhausted just thinking about it. There is so much to do.
