Hello! Pamela S. Meyers here with another article on book promotion. My theme for these monthly articles started out with a focus on marketing your debut novel. That was over a year ago. I now have two more books coming out in the next couple of months so my view has shifted.
Love Will Find a Way is releasing within the next couple of weeks, then fast on the heels of that book, Love Finds You in Lake Geneva, Wisconsin releases on April 1, 2013. A couple short years ago if I’d been told I’d have one book already published and two more due out within a month of each other, I’d have said “no way.” God is full of surprises!
With my LFY book, I’m embarking into new marketing waters as the book is with a large publisher who is able to provide valuable assistance in marketing my novel. Does that mean that I can sit back and let my publisher promote my book? Not at all. I’m fast learning that I am part of a marketing team.
The setting for my story is a popular getaway spot and the downtown area is filled with nice gift shops, but no large bookstore. That’s where we’ve become creative. Over the April 27th and 28th weekend, I’m first doing a launch presentation and signing at the Geneva Lake Museum—an
appropriate venue since my book is historical romance—and the next day, I’m signing my book at the Cornerstone Gift Shop and Gallery, a very nice gift store that sits at the main intersection of town.The same intersection that is mentioned in the first chapter of my book.
The museum event will be more involved with a Power Point presentation where I plan to share anecdotes about my childhood growing up in the town and later doing research for my story. That will be followed by a question and answer session and a book signing.
During the event at the gift shop, I will not be doing a formal presentation, but positioned at a table where I can have conversations with the guests as I’m signing their books.
The point is that you don’t always have to have events and signings in a bookstore or a library. Go where the people are and try to utilize the setting or timeframe when selecting a venue.
Both of these events are new territory for me and I’m very excited. I’ll probably be doing a report in my May blog of what worked and didn’t work, so stay tuned!
