INTENTIONAL MARKETING WITH BOOKMARKS

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A Note from Carol Last month, I posted about Seven Benefits of Bookmarks. Today I want to share some additional ideas for using   bookmarks. These ideas are particularly geared to retailers, but some could be used by authors as well.   To many of us, bookstores are like candy shops. There are so many wonderful choices, and it is difficult to see them all. How can a simple bookmark guide a book lover to that perfect book on the shelf? Here are seven ways that might be accomplished.

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Marketing: Seven Benefits of Bookmarks

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A note for you from Author Carol McAdams Moore A bookmark is an effective marketing tool that can be used by authors and retailers alike. When my tween devos came out, the creative people at Zondervan put together some amazing bookmarks. With each of my marketing efforts, I am increasingly more thankful for those bookmarks. Here is a list of seven benefits of bookmarks.

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Out With the Old and In With the… Old

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How to Reinvent Your Merchandising Postcards, bookmarks, business cards and flyers have all been consistent elements in book promotion for several years. Together they make a standard part of a publisher’s marketing plan and an asset to an author’s promotion toolbox. And yet, they are just so… old. Marketing is about creating a splash and catching someone’s attention. More than that, our industry requires marketing campaigns to build relationships with readers. Merchandising pieces have traditionally offered a take-away that not only catch attention but also give the reader something to look at later to remind them of a book’s title,…

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