Springtime greetings from Florida. I just returned from teaching at the Colorado Christian Writers Conference, and one of the first people I saw back home in Florida was my good friend, Cheri Cowell. Cheri is a prolific writer and speaker and also happens to be one of the first authors from whom I learned marketing tips. I'm delighted to share an updated interview with her today!
Cheri, how many books do you have published? 4 What are a few of your latest titles?
Living the Story: Reaching Outside the Church Walls, and Parables and Word Pictures of the New Testament in the Following God Bible study series from AMG.
We need to have a long-term view of things. A longer view helps me not get so stressed about the little things and allows me to enjoy the fruits of my labor along the way.
That's great advice not just for marketing, but for life in general. What are the chief lessons you’ve learned about promotion since your last CAN interview?
We can't be experts on everything. Find what you are good at and what you enjoy and do those things well. That implies we've tried everything, so we do need to know about everything, just maybe not as an expert.