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Excellence in Marketing Awards

EXCELLENCE IN MARKETING AWARDS

Christian Authors Network Presents…

Welcome to the 2021 #CANMarketingAward!

Excellence in Marketing Awards

The Marketing in Excellence Awards Celebrate Excellence in Christian Media and Marketing by Authors.

Purpose of CAN Excellence in Marketing Awards: To recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors.

PLEASE READ ENTIRE PAGE BEFORE STARTING YOUR ENTRY FORM BELOW:

Who can enter: Traditional and independent authors are welcome to enter the CAN Marketing Excellence Awards. Multiple unique submissions within a category are accepted as well as entering both categories. However, no single submission may be entered across multiple categories. Each individual entry is counted as a single submission. You may enter as many times as you like. Each entry must be fully complete with payment per category to be eligible. 

Cost per entry: $40 CAN Member/$80 non-member, paid via Paypal. Once you’ve submitted your entry, please proceed to the Paypal buttons to pay for your entry. Verify the name on your entry is the same as the name on your payment. Please note which category (or categories, if more than one) you are paying. We must be able to match your payment to your entry.

Who may not enter: Current contest director and the CAN board (who may need to judge).

Follow #CANMarketingAward on social media

Contest opens: August 1, 2021!

Last day of entry: August 31, 2021.

Finalists announced in advance of the Excellence in Marketing Award Event.

Final Marketing in Excellence Awards presented in November (TBD pending travel restrictions, otherwise will be presented online.)

2 Categories—Fiction and Nonfiction:

  • Online Presentation: website, blog, newsletter, memes, social media and interactions.
  • Physical media: print materials such as postcards, posters, flyers, etc.
  • Broadcasting: television, radio, podcast, vlog, video, etc. Your entry may be a focused segment of a longer show or be the entire show. All must be specific to the author or their book, series, or brand via interview or themed presentation.

Judging Components:

· 35% Engagement (real human interaction)
· 35% Innovation (creativity)
· 20% Investment (financial and time)
· 10% ROI (Return on Investment)

Judges are independent and are not current CAN board or committee members or the conference director. Should an emergency occur, the CAN board may choose a replacement judge. All decisions are final.

Contest Rules: 

  • Marketing campaign entries must focus on a book, book series, or brand.
  • The marketing campaign must have started between January 1, 2020 and July 30, 2021. (The campaign does not need to encompass the entire 18-month span, only begin within those dates to be eligible.)
  • Entrants will submit a description of the marketing campaign to include, but not limited to:
    • Goal of campaign with measurable outcomes. We are looking for results.
    • Calendar of campaign events.
    • Overview description of campaign expectation and results.
    • Links to campaign and/or promo videos/website/broadcast that represent well the full scale of marketing/promotion.
    • Meme(s) or meme campaign (submit as jpegs and include response numbers if you are cropping a screenshot.)
    • Bookmark (submit as pdf or jpeg).
  • Links to any online submissions must be included and be viewable at that link during competition judging.
  • We accept multiple submissions, as long as they are not the same campaign. Separate entry form and fee must be submitted for each unique entry.
  • Multiple unique submissions within a category are accepted. However, no single submission may be entered in multiple categories. Each individual entry is counted as a single submission. You may enter both categories. Each entry must be fully complete with payment per category to be eligible.
  • Any book/book series with multiple authors is eligible per the appropriate category. However, the award acts as a group award though a trophy or certificate and will be awarded to each individual representing the same award level.
  • Christian Authors Network board and contest director may, at their discretion, update the rules annually.
  • Depending on the number of entries, categories may be combined at the discretion of the Christian Authors Network board and contest director.

What makes an eligible campaign?

A marketing campaign is a marketing plan built for recognition and/or sales that integrates multi-faceted engaging, shareable, effective strategies to communicate the book, book series, or brand to readers, retailers, and/or librarians.

The CAN Marketing Excellence Awards recognize that each book, book series, and/or brand are individual. Submissions should portray the full scale of the marketing campaign. Eligible submissions could include, but are not limited to:

  • Website: WordPress, Blogger, etc. Stats independently verified by judges. Websites cannot be a static landing page, though a specialized landing page can be part of the media strategy in the campaign.
  • Newsletters: Authors must submit a pdf of the newsletter and/or series of newsletters that make up one marketing campaign.
  • Blogs: Blogs must be accessible through the author’s website. Judging will focus on the overall blog, not an individual blog post.
  • Social Media: Authors must submit jpgs of memes, screenshots of interaction with their audience, etc. that make up one marketing campaign. Interaction numbers should be visible as of the date of the screenshot. Do not cut them out of the cropped photo.
  • Physical media: Authors must submit pdfs of print materials: postcards, posters, flyers, etc., that make up one marketing campaign. Please be sure the images submitted are not blurry or pixelated.
  • Broadcast: Ongoing broadcast or single broadcast can be on any audio or audio/visual platform such as podcast/vlogcast, Facebook Live, Instagram TV, talk radio, iHeartRadio, YouTube, Vimeo, etc. It can also include audio and/or audio-visual media interviews of which the author must be the featured guest. If a broadcast is within a private group, judges must be able to access for the purpose of judging.
  • Other: Book tours, talks, etc. that make up one marketing campaign. Authors must submit pdfs, jpgs, etc. of events or other marketing campaign elements.
  • Additional options: Apps for smartphones and tablets created for the purpose of the campaign may also be submitted. CAN will need to utilize a generic login/password, if required for the app, so the judges can view without divulging their personal information in order to protect the anonymity and objectivity of the judging process.

2021 Awards Entry Dates:
August 1 — AUG. 31, 2021
Entry Form Click here

Questions? Email awards[at]christianauthorsnetwork.com

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Author Interviews In The News Inspiration for Writers Marketing Writing Business

2020 CAN Crown Gala

Watch the CAN Crown Awards Gala Here

Join us by watching this video of the CAN Crown Awards.
Our winners share their success tips for book and brand marketing in the Christian publishing arena.

Great for readers to get to know these wonderful people and the books they write, authors to learn from successful marketing campaigns, and we all get to celebrate with them!

Congratulations to these winners:
Outstanding Broadcasting

Gold: Susan Neal for her book series— The Healthy Living Series
Silver: Bethany Jett and Michelle Medlock Adams for their book/brand—Platinum Faith
Bronze: Dr. Craig von Buseck for his book — I Am Cyrus

Outstanding Web Presence:
Gold: Carla Hoch for her brand— FightWrite.net
Silver: Cynthia L. Simmons for her brand—Cynthia L. Simmons (clsimmons.com)

Outstanding Visual Media:
Gold: Michelle Medlock Adams and Bethany Jett for their book—They Call Me Mom
Silver Tie: Laine Craft for her book—Enjoy Today Own Tomorrow
Silver Tie: Andrew Huff for his book—A Cross to Kill
Bronze: Lynn Austin for her book—If I Were You
Finalist with Distinction: Janice Hanna Thompson for her book launch of— Just Roll With It

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In The News Inspiration for Writers Speaking Writing Business

CAN Crown Awards Gala 7 Nov 2020!

2020 CAN Crown Awards
2020 #CANCROWN Awards

We hope you’ll enjoy coming to the online Facebook Live event as we “crown” our winners. It’s always fun to know the results and share in the joy. Be sure to dress up (at least from the waist up!) And bring your notebooks! You’ll be getting a bird’s-eye view of the winning campaigns!

On the notification calls on Monday night, one of our finalists suggested the idea of holding a watch party. We strongly support that idea. Invite friends and family to share the event with you. Be sure to have fun snacks on hand to celebrate and enjoy the evening. Feel free to share the link below with anyone you think that might enjoy the CAN Crown Awards Gala.

Congratulations to our 2020 CAN Crown Award Finalists:


Andrew Huff
Annette Griffin
Bethany Jett
Michelle Medlock Adams
Carla Hoch
Lynn Austin
Craig von Buseck
Cynthia L. Simmons
Janice Thompson
Julie Lavender
Laine Craft
Susan Neal
To join the CAN Crown Awards Gala, please follow the link and information here:
Topic: 2020 CAN Crown Awards Gala
Date: Nov 7, 2020 

Time: 5:00 PM Mountain/6PM Central/7PM Eastern (US and Canada)

CAN’s Facebook page:

We’re excited to see you on Nov. 7th to share special recognition and education about author marketing. New this year, all 3 categories will have special speakers, the winners, telling us about their marketing campaigns with the focus on how other authors can duplicate the concepts in their marketing efforts.

We expect quite a variety in short presentations, though our finalists have no idea yet whether they’ve placed. They have all been told of the possibility of a short sharing/teaching time on the successful elements of their campaigns.
Physical awards (certificates, trophies) will be mailed to winners and finalists after the event. The prize package of interviews and features will be forwarded to the winners and finalists throughout the year as we place them with media.

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In The News Marketing

Congratulations CAN Crown Awards Finalists

Excellence in Christian Marketing and Media for Books, Book Series, or Brand

FOR IMMEDIATE RELEASE: Congratulations to our CAN Crown Awards Finalists

November – 2019 The Christian Authors Network Crown Awards recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors. We are pleased to announce the CAN Crown Award finalists:

Adria Wilkins for promotion of her book The Joy Box Journal. 

Dr. Saundra Dalton-Smith for promotion of her book Sacred Rest: Recover your life, renew your energy, restore your sanity.

Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse Easter (double-finalist).

Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse in The Night Before Christmas (double-finalist).

Susan Neal for her book 7 Steps to Get Off Sugar & Carbohydrates.

Carla Hoch for her Fight Write brand/web presence.

Michelle Medlock Adams & Bethany Jett for their book Platinum Faith (double-finalist).

Michelle Medlock Adams for her book Dinosaur Devotions (double-finalist).

Finalists receive a ticket to attend the CAN Crown Awards banquet, logos for websites/materials, and recognition via the Christian Authors Network. Winners (gold, silver, and bronze) will be awarded at the ICVM/CAN Conference Nov. 12-16, 2019 in Franklin, TN. The Crown Awards banquet includes an overview of each Gold winning campaign in three categories. Gold winners in each category receive promotion via the Christian Authors Network until the 2020 CAN Crown Awards, a trophy, and logo medallions for their websites/materials.

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The Christian Authors Network is comprised of a large network of traditionally published authors who work together to grow the industry, their careers, and Christ. Learn more about the Christian Authors Network at http://ChristianAuthorsNetwork.com.