Captivating Content

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Georgia Shaffer from Pennsylvania Recently, someone gave me a list with “21 Sure-Fire Content Ideas.” Captivating content, the list suggested, reminds readers of important things like “life is short,” “our dreams can come true,” and “we matter.” The list also recommended content that causes us to laugh, a topic that educates and entertains us or shares something with unexpected twists and turns. [i] When I look for a writing topic for a new article or book, I often ask myself questions like these: Do I know something that will help people feel better or look better? How can I encourage…

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