A note for you from Author Carol McAdams Moore A bookmark is an effective marketing tool that can be used by authors and retailers alike. When my tween devos came out, the creative people at Zondervan put together some amazing bookmarks. With each of my marketing efforts, I am increasingly more thankful for those bookmarks. Here is a list of seven benefits of bookmarks.
Tag: Dare U 2 Open This Book
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Tips from the Pros: Carol McAdams Moore
Merry Christmas from Sarah Sundin in rainy (at last!) California! Today I have the joy of interviewing Carol McAdams Moore, the author of two new devotional books for tween boys and girls. Recently I introduced my fourth- and fifth-grade Sunday school class to the books, and they were a huge hit with kids and teachers alike! Carol, how did you get into writing? How many books do you have published? I began as a teacher of the deaf. Many materials I used in the classroom needed to be rewritten, using specific word choice and sentence structure. I also had to…
Marketing: Sharing Your Book’s Testimony
A note from Carol McAdams Moore Last month, I wrote about Six Tips for Planning a Book Signing. Today, I want to share one of the major benefits of a book signing — the opportunity to interact with readers. For Christian authors, among other things this is a chance to share the testimony of your book. The words marketing and testimony may not seem to go together at first. Marketing might be defined as promoting and selling something, in this case a book. We need to consider why a potential reader would consider reading any given book. The story…