Ava Pennington

Author, Ava Pennington

Hi, all! Ava Pennington here, to talk once again about additional ways we can market our books. Marketing isn’t restricted to convincing people to make a purchase. Good marketers will tell you that successful marketing is dependent upon relationships – building them and keeping them. One way to build relationships is to participate in the blogging community.

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Kern_web shot Jan here, enjoying a beautiful fall afternoon in the foothills of the Sierras. Today I’m considering the readers of the books we are writing–the essential person that we must keep in mind.

Over the years I’ve critiqued quite a few nonfiction proposals and manuscripts. The writers pored out their souls in their manuscripts, sometimes to the point of (figuratively) bleeding on the page. Each hoped their story would make a difference in the lives of others who had experienced similar struggles.

I found the ideas of many of the stories compelling. And yet, for some, the delivery left me feeling alienated from or cautious about the heart of the message. Why?

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