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What are Influencers? by Jill Williamson

JillWilliamsonACFWHeadshotAn influencer is someone who dedicates themselves to helping spread the word about your book. You, or your publisher, compensate them by giving them a free copy of the novel.

Influencers can have a wide variety of influence. Maybe they are a librarian. Or a pastor’s wife. Or a school teacher. Or someone with a popular blog. Maybe they are a book reviewer. Or maybe they aren’t any of those things but do a great job at spreading the word about books.