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Marketing

Getting Your Publisher on Your Marketing Team

 

"KarenWhiting612"I’ve heard for so long “Don’t expect your publisher to really help market your book” and “My publisher did zip to sell the book,” but that has not been my experience.  I have found they will team with you and get behind your ideas. Few create complete campaigns but it’s amazing what they’ll do if you are open and creative.

 

Categories
Marketing

Marketing Lessons from the World of Retail

Arches headshot 1

Hello all,

 

T.L. (Tracy) Higley here, with my very first CAN blog post! I’ll be posting on the first Wednesday of every month, and for the next twelve months I’m inviting you on a journey, through an experimental year for me, and one that I hope will prove helpful for you as well.

 

Before we get to the experiment, a bit of background:  Currently, I am writing historical suspense for B&H Books. The third book in my Seven Wonders series, Guardian of the Flame, releases in a month.

 

But as with most of you, I’m sure, the majority of my income comes from elsewhere. For me, that income is generated from a retail business I started about five years ago, selling craft and hobby supplies online. The business started as sort of a fluke, but as I learned more about retail, it grew, and within two years was doing well enough to be our family’s sole source of support. We have continued to grow in the three years since then, and I feel very blessed by the success there, as it has allowed me to pursue writing with more freedom.