Marketing Versus Self-Promotion

Marketing Ideas From Cheri Cowell

Cheri Cowell
Cheri Cowell

As Christians at this time of year we are particularly aware of the commercialization of the season. We look for ways to put “Christ back in Christmas.” Yet, when the decorations are put away for another year, many of us still struggle with the need to market as a Christian author and our desire to put Christ first with us second.  As a new writer at a conference once said to me, “It all seems so self-promotional.” If this is you, here are a few thoughts that might help during this holy season and in the year to come.