Marketing Lessons from the World of Retail

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Hi all,  Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1 and #2 here. So, on to Principle #3…  Repeated contact drives sales. In building our online retail business (you can see our product lines here if you’re interested), I have found…

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