How to Make Your Blog Tours More Successful
An author recently asked me (Cat Hoort), “do blog tours really work?” I sat silent for a moment, wondering how to react.
I could be shocked: “What do you MEAN? Of course they work!”
I could be ambivalent: “Meh. Sometimes they do. Sometimes they don’t.”
I could be doubtful: “Not really. But we can keep our fingers crossed.”
I could be enthusiastic: “Absolutely! All the time. Every time!”
So which one is it?
