This is a hard to swallow quote for those of us who write and sell words. But it was someone just like us who, allegedly,  first uttered this

now timeless catchy phrase. In 1927, newspaper journalist Fred R. Barnard, shared this quote to express the need for a photo to accompany important articles and ads. And the principle has never been more vital than in today’s digitally cluttered cyberspace.

I asked one friend of mine, author, Linda Goldfarb, if I could share a few of her personality-packed photos to give all of us authors, speakers, bookstore owners, a fresh way to reframe our mission, our platform, our brand and perhaps even the way we present the gospel.

As you plan your own photo shoot, ask three simple questions:

Who is my audience? Be as specific as you can, then go in search of examples of images that this audience has responded to. What has gone viral? Whose Instagram images are the most followed? Linda is popular with those who value a balance of the Biblical wisdom mixed with authentic transparency, humor and the hope of overcoming whatever obstacle life might send their way. This series of photos capture all these priorities .  (On her website these images rotate automatically!)

Who am I? What do I want conveyed to my audience? Do my images match

who I am in person? Do they match my personality? Do they represent my calling?  Am I approachable  and easy to relate to in this image?  This image of Linda and her husband captures the wide variety of who they are as a couple.  Linda explains, “Sam and I are known as the Trans-Parent-Farbs!”

 

 

In our ministry, this image of Bill kissing me has had huge emotional impact, especially when linked to our Red Hot Monogamy or Red Hot Romance Tips for Women books. This photo captures that more than success in writing or speaking, it is success in our marriage that really matters to us. (And is is what we hope and pray our Love-Wise ministry helps as many couples as possible achieve.

What is my mission? Ask yourself, “How can I get others to feel about my calling, passion and mission, the same way I feel about it?” Or “List images you have seen that helped you feel called into the ministry you have today. For example, Bill and I are “marriage missionaries”, much in part to the chaotic, and anger-filled homes we grew up in. So images of couples in conflict will always catch my eye—and cause me to want to take action to give those in the photo a better, happier life!That is why when I saw this photo of Linda and her husband, it caught my heart, and my eye, and inspired this blog!

 

Take some time and think through then talk through your ideas for images that will best represent you, your mission and reach your audience. It will be worth the time to create the image that will be “picture perfect!”

(photo of Pam and Bill  and signature photo of the Farrels are by Rebecca Friedlander)

Pam and Bill on beach

Pam and Bill on beach

Pam and Bill Farrel are relationship experts, authors of 45 books, including Men Are Like Waffle, Women Are Like Spaghetti , and co-directors of Love-Wise.com

FacebooktwitterpinterestlinkedinrssyoutubeFacebooktwitterpinterestlinkedinrssyoutube

One of the best ways to build relationship is to be THANKFUL!  Others want to lend a helping hand to those who are gratefulthx sign pam bill and appreciative! Look for ways to thank those that surround and support you. As an author thank your publisher, and all who work for them; thank book store owners, meeting planners, blog site hosts, magazine editors, radio and TV producers, pastors—and even other authors who have said or done kind things for you. This is the time of year to send out thanksgiving cards with a note of appreciation, a Christmas card with a personal note or if you can afford it, a small gift. If another holiday better reflects your message, send out thank you’s then—like we do at Love-Wise by sending Valentine greetings!

Go Back and Give Thanks!

Even Jesus commended the one he healed who took the time to come back and say, “Thanks!”

And as he entered a village, he was met by ten lepers,  who stood at a distance  and lifted up their voices, saying, “Jesus, Master, have mercy on us.”  When he saw them he said to them, “Go and show yourselves to the priests.” And as they went they were cleansed.  Then one of them, when he saw that he was healed, turned back, praising God with a loud voice;  and he fell on his face at Jesus’ feet, giving him thanks. Now he was a Samaritan. 17 Then Jesus answered, “Were not ten cleansed? Where are the nine? 18 Was no one found to return and give praise to God except this foreigner?”  And he said to him, “Rise and go your way; your faith has made you well.”[ (Luke 17:12-18)

Look Forward and Plan Thanks!

Say thanks with:

  • A photo or a photo greeting card (like from Send Out Cards)
  • A book and gift that carries the theme but that will bless the receiver (Red Hot Monogamy with Salsa and chips or some red hot candies; Men Are Like Waffles, Women Are Like Spaghetti with pasta keeper, pasta bowl and server with pasta noodles and spaghetti sauce—and waffle mix and waffle iron)
  • A simple tool to lower the receiver ’s stress: a fun pen with stylist, sticky notes, protein bar, cup holder, USB drive, a travel accessory—or even something as simple as mints. Pinterest is a great place to find creative thank you ideas with clever play on words.

And this year, with the release of 7 Simple Skills for Every Woman: Success in Keeping It All Together, I am celebrating the SIMPLE!  Often personal call to say thank you, a voicemail message full of gratitude, a handwritten note of appreciation will go a long way to carrying a message of thoughtfulness.

Look in Front of You and Say Thanks!

red hot appreciateIn my book, Red Hot Romance Tips for Women , I challenge the reader to look at traits A to Z that make them a more loving wife, and in A is for Appreciation, I give a list of ways to say thanks—so for those of us in publishing who are married, saying “Thank you”  to our mate for supporting our dream might be a great first step. Here are a few ideas from chapter 1:

♥ Admire in a letter or with your verbal praise a good qualities

♥ Applaud his/her effort or an accomplishment

♥ Approve of his/her choice (of anything) heartily!

♥ Commend of him/her in front of his friends or colleagues

♥ Compliment one physical features

♥ Positively inquire more information about an interest

♥ Laud an accomplishment with a gift or a family party to celebrate.

♥ Warm toward an idea by asking to learn more.

♥ Support one a dreams by placing a photo on your desk or refrigerator.

♥ Sympathize with an emotional hurt with a hug.

♥ Enthusiastically embrace an opinion with an “I so agree!”

♥ Show pleasure of his/her  company with a “So nice to have you in my life”.

♥ Be sensitive to stress (give a shoulder  rub,  run an errand or picking up an item without being asked

♥ Place a thank you note on a balloon and float it into the office or bedroom.

♥ Make your own list, A to Z, why you are thankful for your mate (and plan a red hot way to give it!)

(PS: I’d love for you to join me on the 26 day Red Hot Wife Challenge. I send a daily email of encouragement as  THANKS for joining in on the journey of becoming a more loving person!)

Bill and Pam Farrel

Bill and Pam Farrel

Pam and Bill Farrel are the authors of 44 books, international speakers, and Directors of www.Love-Wise.com They are thankful to their publishers: Harvest House, Tyndale, IVP, Cook, Thomas Nelson, Oasis Audio, Focus on the Family—and to ALL the bookstore owners who carry their titles!

FacebooktwitterpinterestlinkedinrssyoutubeFacebooktwitterpinterestlinkedinrssyoutube
Bill and Pam Farrel

Jesus used words pictures to carry His message so, to follow in His example, in today’s media culture, a photo is often “worth a thousand words”. Getting a great promo shot that captures you and your brand can feel nearly impossible – especially if you have a shoestring budget.

Here are a few tips for getting that W.I.N.N.I.N.G.  photo:

Wear what you LOVE- and what loves YOU: Test clothes ahead of time with simple snaps on your cell. You will soon see what colors, lines and fabrics look best on you. It is also helpful to know what mood or purpose your photos will be used for so you can plan wardrobe and setting accordingly. For images your graphic designer can easily trim around for web or graphic design, then shooting in front of a plain white back drop or green screen might be advantageous.  If you need casual shots, wear casual attire. If you want to show you can function and minister in the world of high finance, leadership, business or politics, then wear clothes you would wear for those activities.

Invest in a professional image consultation. My friends Jill Swanson and Manda Hall are two fashion wonder women who have helped me grow in this area. Consultants help you look up to date, in style, and can help you discern what best reflects your style and personality.  Often image consultants can give tips on make up, poses, and jewelry and clothes to bring out your best and cover your flaws. For example, I have even trained my family to take photos from higher than my face (shoot down) to make me look thinner and younger! For example, my friend Jill gave me simple advice selecting “Your best colors” – your best colors will be the color of your eyes, your hair and natural lip colors.  For me, just the  simple decision to wear long pearl necklaces have a slimming impact that help me be more

Bill & Pam Farrel

Bill & Pam Farrel

confident of photos taken of me.

Notice what photos of others you love: scan Pinterest, magazines and other websites. Make a file of images and ideas you love. Make note of creative uses of themes or images, like these two of my friend Linda Goldfarb.  Bill and I discerned that we like photos that captured a feeling not just an image. The last shot of a family Christmas photo shot when I yelled, “dogpile daddy!” (Ken Hansen)  or our son, daughter in law and kids had a “tickle fight”—or the sensitive moments of a private kiss (above) have become some of our family’s favorites(Rebecca Friedlander). Make a shot list so you can efficiently get the photos you desire and not forget a vital one.

Note the time of day (like sunset) that you might want to capture a mood. Time of day will also help avoid harsh shadows. A certain season may give the result you are hoping for, like a walk in the fall leaves, or this shot where my top matches the hillside of flowers that only bloom for 2 months each winter in our yard.  Various weather options can capture a need or a unique moment. For example, the little bit of rain actually produced a fun and favorite candid I can use for retreat PR.  (Carl Cramer)

Investigate photographer options. Professionals can be worth the financial investment if you need very high end mass media photos. But for most of us, a local photographer who knows you and makes you feel confident and comfortable will work for your needs. Also, often photographers who are new are might be open to free or discounted sitting fees to build their portfolio. Student photography students or amateur photographers who you have seen and loved their work might be able to catch great shots because he or she is willing to shoot longer to offer multiple choices. Some photographers might be willing to barter for one of the skills or talents you possess in exchange for photos (We have traded relationship coaching for great pictures!)

Go for the unique. Contrast high fashion against a very casual setting (like wedding clothes on the beach, or bright red against a natural wall or background); Use props that are a contrast to the setting . For example, our talented photographer, Rebecca Friendlander, encouraged us to haul an old wing back chair to the beach. We then took glamour photos sitting right IN the waves.  I also grabbed a red umbrella and dress for that pop of color against a rustic sea wall cliff.

You are unique—so lighten up! No photo will be perfect because, “we are all in the PROCESS of becoming our best selves”.

7 Simple Skills for Every Woman by Pam Farrel

7 Simple Skills for Every Woman by Pam Farrel

 

Bill and Pam Farrel

Bill and Pam Farrel

Pam Farrel is an international speaker, author of 44 books, including her newest 7 Simple Skills for Success for Every Woman: Success in Keeping It All Together.  www.Love-wise.com

FacebooktwitterpinterestlinkedinrssyoutubeFacebooktwitterpinterestlinkedinrssyoutube