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Marketing Writing Business

Don’t Just Read a Blog – Comment!

Ava Pennington
Author, Ava Pennington

Hi, all! Ava Pennington here, to talk once again about additional ways we can market our books. Marketing isn’t restricted to convincing people to make a purchase. Good marketers will tell you that successful marketing is dependent upon relationships – building them and keeping them. One way to build relationships is to participate in the blogging community.

Categories
Marketing Writing Business

To Tour Or Not To Tour

How to Make Your Blog Tours More Successful

Headshot-Small An author recently asked me (Cat Hoort), “do blog tours really work?” I sat silent for a moment, wondering how to react.

I could be shocked: “What do you MEAN? Of course they work!”

I could be ambivalent: “Meh. Sometimes they do. Sometimes they don’t.”

I could be doubtful: “Not really. But we can keep our fingers crossed.”

I could be enthusiastic: “Absolutely! All the time. Every time!”

So which one is it?