Don’t Just Read a Blog – Comment!

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Hi, all! Ava Pennington here, to talk once again about additional ways we can market our books. Marketing isn’t restricted to convincing people to make a purchase. Good marketers will tell you that successful marketing is dependent upon relationships – building them and keeping them. One way to build relationships is to participate in the blogging community.

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To Tour Or Not To Tour

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How to Make Your Blog Tours More Successful An author recently asked me (Cat Hoort), “do blog tours really work?” I sat silent for a moment, wondering how to react. I could be shocked: “What do you MEAN? Of course they work!” I could be ambivalent: “Meh. Sometimes they do. Sometimes they don’t.” I could be doubtful: “Not really. But we can keep our fingers crossed.” I could be enthusiastic: “Absolutely! All the time. Every time!” So which one is it?

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