This is a hard to swallow quote for those of us who write and sell words. But it was someone just like us who, allegedly, first uttered this now timeless catchy phrase. In 1927, newspaper journalist Fred R. Barnard, shared this quote to express the need for a photo to accompany important articles and ads. And the principle has never been more vital than in today’s digitally cluttered cyberspace. I asked one friend of mine, author, Linda Goldfarb, if I could share a few of her personality-packed photos to give all of us authors, speakers, bookstore owners, a fresh way…
Tag: PR
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Picture Perfect
Jesus used words pictures to carry His message so, to follow in His example, in today’s media culture, a photo is often “worth a thousand words”. Getting a great promo shot that captures you and your brand can feel nearly impossible – especially if you have a shoestring budget. Here are a few tips for getting that W.I.N.N.I.N.G. photo: Wear what you LOVE- and what loves YOU: Test clothes ahead of time with simple snaps on your cell. You will soon see what colors, lines and fabrics look best on you. It is also helpful to know what mood or…