You’ve probably heard it said, “To sell more books, a writer must write more books.” There’s some truth in that statement. If you write more GOOD books, people may stumble upon you in a bookstore or hear about you via word-of-mouth, and, after reading book #4, ask, “What else has this author penned?” And another set of eyeballs has been tapped. However, is that enough? Do writers of fiction have to spend every waking moment (when not actually writing) Twittering, Facebooking, and whateverelse-ing to get their name “out there”? Rob Eagar, founder of Wildfire Marketing, would say, “Yes, and No.”…

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