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Marketing Writing Business

Different Routes – Same Destination

Ava Pennington
Author, Ava Pennington

Hi, Ava Pennington here, with an observation about the routes we take in our writing. One of the most helpful gifts I’ve received is a GPS for my car. Helpful, because if there’s a way to get lost, I’ll find it. So I’m dependent on that little voice that says, “In fifty yards, turn right.”

When I program my GPS for a long trip, I’ve noticed that it often gives me options. I can avoid toll roads, but the trip may take longer. I can choose the shortest route, but it may cost more. I can travel by freeway or select a scenic route. Different routes to the same destination.