Marketing Lessons from the World of Retail

, by

  Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#10 here.   So, on to Principle #11… Track your ROI – rigorously.   In case you’re not familiar with the term “ROI” – it’s a marketing term for “Return on Investment.”…

Read More

Marketing Lessons from the World of Retail

, by

Hello all,   T.L. (Tracy) Higley here, with my very first CAN blog post! I’ll be posting on the first Wednesday of every month, and for the next twelve months I’m inviting you on a journey, through an experimental year for me, and one that I hope will prove helpful for you as well.   Before we get to the experiment, a bit of background:  Currently, I am writing historical suspense for B&H Books. The third book in my Seven Wonders series, Guardian of the Flame, releases in a month.   But as with most of you, I’m sure, the…

Read More