Ava Pennington

Author, Ava Pennington

Hi, all – Ava Pennington here. Happy New Year, everyone!

New year, new calendar. I love the potential of a brand new calendar, don’t you? All those pristine pages with their empty little boxes…well, they started out pristine when I unwrapped the cellophane. But they’re filling up quickly!

As I look back on the past year, I had so many thoughts about how to market my book. I had planned certain tasks for six months before publication, three months before, the month before, the week of…you get the idea. Unfortunately, the calendar got away from me, and many of those ideas remained unfulfilled. I began to view the dwindling calendar as my enemy.

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