Georgia Shaffer

Georgia Shaffer

Georgia Shaffer from Pennsylvania

One mistake I repeatedly made early in my writing career, was, as I sat down to write an article, newsletter or a chapter in a book, I neglected to first take the time to organize my thoughts.

I ended up wasting lots of time writing and rewriting as I would try figure out where I was really going with my topic.

Before you begin to write, focus on how you will organize your ideas by answering the following questions:

Who is My Audience?

Part of narrowing your focus is defining your audience.  Are you writing for women ages 40 and above? Are you targeting mothers of pre-school children or men in leadership positions?  Read More →

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