Marketing Lessons from the World of Retail

, by

Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#6 here.   So, on to Principle #7… Good website design is critical.   Two subpoints to this principle:   1.   Content draws people and keeps them coming back. These days, the…

Read More