As you may have heard, your book is not likely to sell itself. Marketing and publicity is hard work. The whole secret is to determine who your target readers are and how to get in front of them (in a non threatening way, of course). So, even if your book isn't out yet, you should start promoting now. As I blog about marketing and publicity, I'm going to share everything I've learned in my experience over the past few years. I’m far from an expert, but I know my efforts have made a difference in the success of my novels….
Category: Marketing
This is our archive pageCAN Book Review by Diana Brandmeyer: A Wealth Beyond Riches by Vickie McDonough
I love sequels and this one–A Wealth Beyond Riches–follows The Bounty Hunter and the Bride. It is Jimmy’s story. His world is spinning after rescuing a beautiful woman who disappears. He’s surprised when she appears at the very place he has been hired to build a house. Sasha’s world is turned upside down in the first few pages. She discovers she’s not who she thought she was and heads west to look for her uncle and finds a way of life she’d never imagined. McDonough is a great storyteller. Her plots and characters stay with you after you finish the…
Marketing Ideas With Ipad
Aloha From Karen The new ipad is out and there's a buzz going about how much fun it is.. Some friends have asked how they can use it to help with their book promotion, and that's the topic for today.
Conferences and Opportunities
Aloha from Karen Whiting, CAN Treasurer Last week I was on faculty at the Greater Philadelphia Christian Writers Conference and felt the excitement of aspiring and experienced writers as they had good meetings with editors. It reminded me of all I’ve gained from attending conferences and so many reasons why writers should go and I want to chat about that today.
Marketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#11 here. So, on to Principle #12… The bottom line is that successful marketing is largely a mystery, and the very best marketing effort is to create a great product. OK, that’s…
More Mileage From Book Trailers
Aloha from Karen, People can see and preview books through video trailers. These cost money, or time if we develop them ourselves. With MACs it;s pretty easy to create one. And some authors, like Tricia Goyer, even ran a contest to let readers create the best video clip with a lower cost of a prize for the winner. Let's consider how to use a book trailer as a marketing tool.
Marketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#10 here. So, on to Principle #11… Track your ROI – rigorously. In case you’re not familiar with the term “ROI” – it’s a marketing term for “Return on Investment.”…
ICRS News from the Industry
Aloha from Karen, treasurer of CAN, I’m at the International Christian Retail Show in St Louis, MO this week. This is where store owners, publishers, editors, authors, and agents come together to show case new books and products and interact.
Marketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#9 here. So, on to Principle #10… Give yourself a reality check. Writing is hard. Making money at writing is even harder. There is considerable discussion and debate these days…
Marketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#8 here. So, on to Principle #9… Pay attention to the bigger “customers.” Allow me to share an example from my retail business… In my online craft supply business, most…
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