When our first book was released, our mentor, Jim Conway, (Men in Mid-Life Crisis), told our three young sons, “Your life is copy written. Make a deal with your folks, if they use a story from your life, you should get some benefit.” That was great advice because our boys would BRING us stories to use in exchange for a “royalty payment”. When they were little, tangible coins went into a jar for each, but with in a few years, we all agreed it was easier to give them their percentage when our royalty checks came, and that money went…
Category: Marketing
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Tips From the Pros: Martha Rogers
Davalynn Spencer here from Colorado where sunshine and green growing things have finally made an appearance. Today I’m happy to welcome veteran author Martha Rogers for her encore visit on CAN. June is Martha’s 79th birthday month and she doesn’t mind letting everyone know. “I’m proud to be the age I am,” she says. Maybe that’s where she gets her great attitude about learning new things along the way in her writing journey.
Create a #Hashtag Marketing Campaign
Marketing Ideas From Cheri Cowell Would you like to gain more followers, connect to new readers, and engage fans in discussions or in fun ways? Then create a hashtag campaign for your next book release. Here is what it is and how to create one.
Tips From the Pros: Jolene Philo
Hello from Davalynn Spencer here in Colorado where spring winds are blowing in a spring storm. I’m so happy to introduce author Jolene Philo for her encore appearance here on CAN’s Tips From the Pros.
Be Authentic
Bill and I are known as relationship specialists; experts on love and romance and marriage educators. We have even been called “The Barbie and Ken of Love”. Our ministry is www.Love-Wise.com and our goal is to help people in all their most vital relationships by intersecting God’s wisdom with people’s desire to be loving. So what this means is we need to live out our love! We need to make every effort to get along, work through issues, and give plenty of mercy and grace to protect our marriage. PamandBill is like one word. We are unified, our brand is “us”….
Create a Book Launch Team
From the Desk of Cheri Cowell To borrow a well-known phrase, to launch a successful book requires a village (or team). My first book launch party was the most successful author event the manager at my local Borders Bookstore had ever seen with 45 people in line at one time. Today there are more options for launching a book, so a team is needed more than ever. Here is a list of who you should look for when creating your team.
Annoying Marketing
Grace and Peace to you from C. Kevin Thompson! Does anything annoy you when it comes to authors marketing their own writing? A barrage of Facebook posts, perhaps? Sent out like Hootsuite clockwork to all the pertinent reader groups? “Buy my book! Buy my book! It’s only 99 cents for another two-and-half-days.” Or what about constant twits from the infamous Twitterverse? “Buy my bk! Buy my bk! Only .99 4 2.5 more days.” Okay, so I jest. A little bit. We’ve all probably been guilty of this kind of annoying marketing at some point. It’s one type, according to Jonathan…
Marketing Your EBook-Part Two-Reviews
From the Desk of Cheri Cowell In my last post I offered several marketing ideas that are different or might have a different emphasis for e-books. One of those differences is where one finds opportunities for reviews. This post offers a list with hyperlinks to some of the sites that provide reviews for e-book authors. Be sure to read the guidelines as not all sites review all genres and each has a different submission process. May you find in this list a few good reviews.
Marketing: Seven Benefits of Bookmarks
A note for you from Author Carol McAdams Moore A bookmark is an effective marketing tool that can be used by authors and retailers alike. When my tween devos came out, the creative people at Zondervan put together some amazing bookmarks. With each of my marketing efforts, I am increasingly more thankful for those bookmarks. Here is a list of seven benefits of bookmarks.
Tips from the Pros: Lane Jordan
Warm, wonderful New Year’s wishes from Marti Pieper in Mount Dora, Florida. The Christmas decorations have been packed away, the trees stored or placed at the curb, and writers are poised at their keyboards. We all find ourselves ready to fulfill some of those resolutions to write more and procrastinate less. I hope you’ve included marketing and promotional activities in some of those resolutions. If so, today’s interview with author and speaker Lane Jordan should help. I know you’ll enjoy hearing from this accomplished speaker who has turned her desire to speak into a series of books based around various felt…