Marketing Ideas From Cheri Cowell

Cheri Cowell

Niche marketing is identifying and reaching out directly to groups of potential readers. It’s also about finding an angle in your book that is unique and attractive to a smaller market than the broad market of some books. So the question is–is your book a good candidate for niche marketing and if so how do you use this to your advantage?

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Davalynn Spencer here, from Colorado, welcoming today’s pro, Sarah Hamaker.

Sarah, how did you get into writing, and what are some of your projects?

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Sarah Hamaker squareby Sarah Hamaker, reluctant marketer

Do you consider yourself a writer? If you’re a CAN member, the answer had better be “yes!” Read More →

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Pieper1Greetings from not-as-chilly-as-last-week Mount Dora, Florida! I first met Karen Whiting several years ago at the Florida Christian Writers Conference, just a few miles away from my home. I’ll be back there again in a few weeks to serve as conference chaplain and to teach a three-hour class on memoir. And Karen has gone on since then to do what she does best: speak, teach, and publish more books and articles than almost anyone I know. Let’s dig into her interview right away so you can learn more about this award-winning author.   Read More →

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Marketing Ideas From Cheri Cowell

Cheri Cowell

Social media is an important part of an author’s marketing strategy, but it can also work against an author if you make one or more of these big blunders. To make your social media a real winning strategy, avoid these ten social media mistakes.

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