A few scenarios might have seemed frustrating, but easily turned to fodder for marketing
- My editor had me find and use a quote daily for a devotional and then changed it to scriptures
- I did tons of research for each day’s devotion for a historic nonfiction (Stories of Faith and Courage From the Home Front) and had folders of excess info
- Another editor cut content and had me add other content
I realized each time that I had plenty of material for social networking.
- I had a whole database of historic dates I blogged about.
- I had quotes on my book’s focus I’ll be using soon (when the book releases)
- I had other related content to post for the book with the pulled content
So, yes, one cut becomes a paste later.
You can prepare for some of this.
- When I do research and know I’ll only use a fraction of it, I start a file and a spreadsheet of what I can use later in marketing. Sometimes I even write posts ahead while the material is fresh in my mind.
- I make a new folder of material I edit out or the editor pulls out. I review that folder when I work on marketing. There’s a lot I can use and other that prompts ideas for posts.
Where content’s king in marketing we don’t have excess. We simply have new marketing material.