Marketing: Build Bridges to Your Books

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Aloha from Karen Whiting!   I’ve been writing for nearly two decades and continually spent time networking to build bridges and marketing strategies. We can’t do everything at once but with persistence we can build various platforms. Let me share how the past has been a bridge to recent and upcoming releases.  

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Creating an Article Plan for 2013

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The New Year is upon us, so do you have an Article Plan for 2013? When my book came out one of the things I did was create a year-long article plan. Much like an evergreen article plan, a year-long article plan for your book takes advantage of the calendar and what editors are already looking to print. Here are the steps to take…

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Promoting books through Articles

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Articles tend to reach far more readers than books. That makes it important to write articles for magazines, especially ones that include author bios or links and mention the title of a book. The articles promote the books. I enjoy writing articles. I also help authors in CAN write for MTL (More to Life) magazine that’s published by the Munce Group (CAN partners with that group to reach out to independent Christian book stores).

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